top of page

Do You REALLY Know How to Tell That Story on Camera?

You're the company's video spokesperson Do you know what the heck you're supposed to be doing to sell your message?

Sadly, not everyone who's plunked down in front of the camera knows what to say, think, or do when the director calls, "Action!"

Don't be the deer in headlights. It can be rather painful when you're sideswiped by reality. No one wants to end up as roadkill when the project doesn't go as well as intended.

Do you know what the creative team wants? If not, it's time to ask three basic questions that will help you understand the what, who, and how of the message:

  1. What is the purpose or message of the video?

  2. Who is the intended audience?

  3. How would they like their story told?

There is a tone and style to the message that will be in line with its purpose and target viewers. All three elements must be on point so the story will resonate with its audience and have half a chance to be successful.

As the video spokesperson, you have to be an effective storyteller before you can hope to sell whatever it is you're supposed to be pitching. If you don't know the answers to these three questions, you can't properly tell the story.

Want to be successful? Have a clear understanding of your purpose, the people you'll be addressing, and how to tell your company's story to maximize its appeal.

The story has to be told before it can be sold.


Subscribe on YouTube for new videos!


Laura's Quick Tips

  1. Clarify the message and purpose of the video with the creative team.

  2. Understand the target audience and why you were selected as the spokesperson. There's a reason!

  3. Work the desired tone and style into your delivery on camera.

You may have been chosen as the spokesperson for one or more of the following reasons:

  • you're a match for the message (ex. a well-known athlete for a running shoe) or

  • representative of the audience (ex. a retiree for a pitch for a Medicare plan) or

  • the owner or manager of the company and speaking as the expert, in which case you probably know the answers to the how, what, and how and don't need to watch this video.

For everyone else out there, just hit play. It's only a little over 5 minutes long. And there's a funny story about Betty White.

Enjoy this and want more? Check out the videos in the On Camera Tips for Success series.

Laura Doman smiling

I'm Laura Doman, a former tech industry sales executive, hands-on mom, voice & TV/film actress, and improv performer. I create memorable characters that tell my client's stories, from the friendly CEO touting new upgrades to your sassy best gal pal dispensing some necessary, real-world advice...Let's Talk!


Laura Doman logo