Making a video? Create a genuine, inviting presence on camera.
You want to attract viewers and keep them engaged with your video. They should feel like you’re talking directly to THEM.
How do you do that? Take a few tips from the actor’s handbook with 5 basic questions to help you connect with your viewers and keep their attention: the Who, What, When, Where, and Why of your message.
Technology allows us to reach a wider audience. But it’s totally useless if you can’t connect with them right away, touching their hearts and minds in a very human way.
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Laura's Quick Tips
See a real person in your mind’s eye who has a vested interest in hearing what you have to say.
Imagine you’re in the middle of a real conversation at a particular place, at a specific time.
Think of your message as a solution to a very real problem that your imagined friend is wrestling with.
The 5 basic questions will help you move beyond just speaking to camera to having what’s perceived by your viewers as an honest-to-goodness conversation. Not a sales message, but insight or advice coming from someone who’s been where they are now. A helpful and friendly professional who has an idea that can help them with their dilemma. A real person that they could turn to for further help.