Transforming Your Video Message Into a Story
Dynamic delivery: keeping your viewers awake and interested in what you have to say
It doesn't matter how dry or detailed your message may be. It's a STORY and stories told well captivate their audiences through a variety of techniques.
The trick is to think of your story as a rollercoaster ride. There are ups and downs to its flow. Twists and turns that it takes. Surprises that pop up after what seems to be a lull in activity. A story told well is unpredictable, exciting, and even breathtaking.
That's a lot to ask for. While it doesn't have to be a wild rollercoaster ride, it does have to be interesting and enjoyable. That's where dynamic delivery comes in - the art of storytelling.
What are these twists and turns? Changes in your facial expressions, movements, and vocalizations as you share your message. Changes in your pace and volume, emphasis of certain words and phrases, and a good dramatic pause once in a while.
Curious? Watch this video for these and other storytelling tips, and how they can help you transform your message into a story.
"Think of your story as a rollercoaster ride. There are ups and downs to its flow. Twists and turns that it takes. Surprises that pop up after what seems to be a lull in activity. A story told well is unpredictable, exciting, and even breathtaking."
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Laura's Quick Tips
Storytelling is humanity's oldest form of entertainment. The best received videos are a form of "edu-tainment."
Before you launch into your message, know exactly what you're going to talk about and to whom. Tailor your story to your audience.
Keep audiences engaged with dynamic changes in pace, volume, word emphasis, and pauses.
Oh, and here's one more thing. Imagine that the camera is a real person. A good friend, someone who is sincerely interested in your message. Talk to that person as you would if you were there in person, just chatting away. When your voice has the natural inflections of a real conversation, you'll come across as trustworthy and believable. And you'll find that some dynamic delivery comes naturally, too.