- Feb 4, 2022

Making a Video? Delivering Believability & Trust

You're not just talking to yourself! Here's how to deliver your message effectively on camera.

Welcome to my new video series, "On Camera Tips for Busy Execs," where I share tips, tricks, and techniques from the entertainment world to help you shine on camera.

The first step is to become comfortable on camera so that you can use it to your best advantage. And come across as believable and trustworthy, whatever message you're delivering. Here's how to do that, by learning how to talk to one person - representative of your audience - when you're in front of the camera.

Talking to a vaguely defined group of people doesn't cut it. Why? Because there's no relationship between you and the unknown. And the camera will catch it.

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Laura's Quick Tips

Talk to one person.
Your eyes give it away. Do you believe in what you're saying?
Connect by transforming a generic audience into one specific human being.

I get it. We're all a little nervous the first time we're talking directly to the camera. Especially if we're the only one in front of the lens. But that doesn't mean you have to LOOK nervous, scared, or downright uncomfortable. With a few tips from the actor's arsenal, we'll get you looking like a pro in no time - at ease, full of good will and advice, and every inch the effective spokesperson.