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How to Use Video to Tell Your Business Story

Tell your business story ... AND keep your viewers' attention

Who doesn’t love a good story? The basics apply, whether it’s a ghost tale told over a campfire or the story of your business:


  • Grab ‘em

  • Show ‘em

  • Advise ‘em


Coupled with an interesting delivery, of course.


Make it short and get right to the point. What’s the dilemma? Who’s the hero? The solution? The journey from here to there?


FYI, the hero is how commercial scripts describe their main character. Because they always win. If the hero loses, well … I guess it becomes a PSA. 😆

If you’re making your own videos, deliver the value up front. But if you want to stop the scroll and keep viewers glued to their screens, a strong delivery is the icing on your cake.


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Laura's Quick Tips

  1. Grab your viewers with an intriguing question, statement, or fact.

  2. Show the innovative solution to the problem.

  3. Back up your claims with a demo, detailed info, instructions, etc.

Don’t forget your dynamic delivery! People will watch your video if you’re interesting, engaged with your materials, personal and human in your delivery (hey, it IS the age of AI), and actually enjoying talking to your audience.


Happy storytelling!

Find this helpful and want more? Check out On Camera Tips for Success.

Want help developing your on-camera confidence?

Laura Doman smiling

I'm Laura Doman, a former tech industry sales executive, hands-on mom, voice & TV/film actress, and improv performer. I create memorable characters that tell my client's stories, from the friendly CEO touting new upgrades to your sassy best gal pal dispensing some necessary, real-world advice...Let's Talk!


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