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5 Types of Business Videos and How to Talk About Them

There are 5 different types of business videos out there. Each needs a different type of delivery.

Most parents will tell you that no two of their kids are completely alike. Even identical twins. Each has a unique personality that requires at least a slightly different approach when it comes to raising them, especially when it comes to motivating or disciplining them.

It's the same way with business videos. Some are customer-focused, while others are intended primarily for internal use. But each has its own purpose and is specifically constructed to achieve its goal, whether that's to sell, inform, introduce, teach, or persuade. And different approaches call for different speaking styles.

These are broad categories, but just about every video falls into one of these types:

  1. Commercials

  2. Industrials

  3. Explainers

  4. Training videos

  5. Website videos

Here's an overview of each type and how you, as the speaker, can adjust your delivery to effectively reach their audiences.

You're going to want to play to these different video styles when you're speaking on camera. It's all about recognizing that each type of video has a unique purpose.


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Laura's Quick Tips

  1. One size does NOT fit all!

  2. Understand the purpose of the video and who it's intended to reach

  3. Adjust your delivery to what's suitable to each type

If you're not sure about what the video is supposed to achieve or who its audience is expected to be ... just ask. Then you'll have a clear understanding of its purpose and can visualize talking to one particular type of individual when you're speaking to the camera. It'll make for a more genuine and engaging video - and be that much more successful.

Lots more tips where this came from! Check out the full series On Camera Tips for Success.

Laura Doman smiling

I'm Laura Doman, a former tech industry sales executive, hands-on mom, voice & TV/film actress, and improv performer. I create memorable characters that tell my client's stories, from the friendly CEO touting new upgrades to your sassy best gal pal dispensing some necessary, real-world advice...Let's Talk!


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