The Skill Every Video Trend Assumes You Have
- Laura Doman
- 1 day ago
- 4 min read
Why video still feels harder than it should — and what actually changes everything on camera
If you’ve read the list of video trends for 2026, you already know the headlines.
Short-form habits matter.
AI is everywhere.
Trust is built faster than ever.
Calm authority outperforms hype.
And yet…
Many smart, capable people still feel uncomfortable on camera.They know what they’re supposed to do — but not why it still feels awkward, forced, or ineffective.
I see this every week with clients who swear video “just isn’t their thing” — even though they’re articulate, credible, and successful everywhere else.
That disconnect isn’t about strategy.
It’s about delivery.
Delivery is the difference between being seen and being trusted.
Speaker thinks he's hot stuff. His audience? Not so much....
Knowing the video trends doesn’t make you easier to watch
Most trend conversations focus on external shifts:
platforms
formats
tools
audience behavior
What they don’t talk about is the internal experience of the person on camera.
Because that’s harder to quantify.
But here’s what I see consistently:
People aren’t struggling because they don’t understand video.
They’re struggling because they’re managing themselves too hard while recording.
That internal tension shows up immediately.
“People don’t connect to perfect videos. They connect to people.” - Laura Doman
What viewers are actually responding to
When a video works, it’s rarely because the speaker nailed a hook or followed a perfect structure.
It works because:
the pacing feels natural
the voice sounds grounded
the speaker seems comfortable being seen
the delivery doesn’t demand effort from the viewer
In other words, it feels easy to stay.
That ease doesn’t come from talent or personality.
It comes from delivery choices — often unconscious ones.
The hidden friction most people don’t notice
Here’s what creates friction on camera (even when the content is solid):
rushing because you’re trying to “get it right”
over-monitoring your words while speaking
tightening your voice to sound professional
performing confidence instead of settling into it
None of this looks dramatic.
But the camera amplifies it.
And viewers feel it long before they can articulate it.
Why delivery is the bottleneck now
As video becomes more common, baseline quality rises.
That means:
decent lighting is expected
clear audio is expected
coherent messaging is expected
What’s no longer average — and therefore noticeable — is ease.
Ease on camera has become the differentiator.
Not because it’s flashy, but because it signals:
confidence without force
clarity without pressure
authority without posturing
This is also why AI doesn’t solve the problem
AI can:
clean up your edit
shorten your clip
generate captions
help structure ideas
What it can’t do is reduce the internal strain of being on camera.
It can’t help you:
slow down when you’re rushing
release vocal tension
trust pauses
stay connected while thinking
Those are delivery skills — and they’re human ones.
What actually changes when delivery improves
When someone stops managing themselves on camera and starts communicating, a few things happen almost immediately:
recording feels easier
videos take fewer takes
ideas land more clearly
viewers stay longer
trust builds faster
Not because the content changed — but because the experience did.
This is the work beneath the trends
The video trends of 2026 describe what’s changing in the landscape.
Delivery determines whether you can actually use those trends — or whether they stay theoretical.
That’s why delivery isn’t an add-on skill.It’s the operating system.
And it’s learnable.
Want the trend context?
If you haven’t read it yet, the original article outlines the broader shifts shaping video this year:
If you want applying these trends, or if you're unsure why your own videos are getting the traction you expected, let's take a closer together. Book a "Lights, Camera, Clients" On Camera Audit, and I'll show you exactly where your delivery is costing you clients and how to fix it.
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I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances.
