Are You the Tortoise or the Hare?
Fast talker, slow talker. Or maybe you're the Goldilocks of speed? Choose the right pace when you're on speaking on camera. It does make a difference!
It's not just WHAT you're saying on camera that matters. It's HOW you're saying it, too.
The pace at which you speak is important. It affects the viewer's impression of your products, services, and overall message.
Sometimes you want to take it nice and slow, so that everyone can follow what you're saying.
Other times, you want to raise the energy in the room by speaking more quickly and excitedly.
There's also the Goldilocks zone, that happy medium between putting your viewers to sleep and getting so swept up in your message that you begin to sound like a teenage girl hyped up on sugar. (Tip: Don't go super-sonic. Trust me, no one will have a clue what you're saying. If you have a teen girl at home, you know what I'm talking about.)
The right pace also depends on who you're talking to, the content of your message, and what you're trying to achieve. A sales pitch to a young audience will generally bounce along much faster than an instructional assembly guide.
As an added benefit to your viewers, you might also consider captioning your videos to make them easier to follow. That also allows your viewers to watch them silently when in a noisy environment - or if they're hearing-impaired.
There's a happy medium between putting your viewers to sleep and getting so swept up in your message that you begin to sound like a teenage girl hyped up on sugar.
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Laura's Quick Tips
HOW you say something is as important as WHAT you're saying. Your pace and tone greatly influence how well your message is received by your viewers.
Never talk down to your audience! People like to learn. They do not like to be lectured.
Don't forget to pace YOURSELF when making a video. You don't want to run out of energy halfway through!
Ready? Then take a few minutes to watch this video. You'll find out about several different pacing options and styles of delivery to consider. See how your tone influences your delivery and how you can maintain your chosen pace throughout a potentially very long taping schedule.