The Yakking Show: On Camera Tips & More
Marketing Masters Revealed: Camera Tips, Message, Direct Mail & Promos
What a great name for a podcast! The Yakking Show, by hosts Peter Wright & Kathleen Beauvais, delves into marketing, branding, SEO, and strategy for entrepreneurs and business professionals.
I was delighted to be interviewed in a recent episode with three other authors of our new book, "The Most Amazing Marketing Book Ever." We are a total of 36 marketing specialists worldwide, each writing a chapter about our specialty.
Not surprisingly, my chapter is all about creating strong videos and leveraging them on YouTube, and I was delighted to share a handful of practical on camera tips. My fellow interviewees included Giuseppe Fratoni, who co-authored his chapter with Al Boyle about creating a powerful marketing message to grab your ideal client's attention. Jeff Tarran spoke about direct mail and how it's still very relevant in this era of digital communications. Sandee Rodriguez, who excels at matching unique promotional products to her clients' events, shared a bit of her secret sauce, too.
Catch the 35 minute interview (also shown on video!) by clicking on the arrow in the above video. And if you'd like to have a most handy-dandy informative resource with 350 practical marketing tips, go to Amazon for The Most Amazing Marketing Book Ever: https://amzn.to/3pQ8C1Z. Now available in paperback, audiobook and Kindle.
Video isn't going away! In fact, it makes up over 80% of all online marketing content.
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Laura's Quick Tips
Relax! People want to hear your message - and you're the only one giving yourself a hard time about how you come across in the video.
Make it conversational. No one wants to be lectured, preached to, or - worst of all - patronized.
Be aware of your frame and learn how to make the most of this small space.
"The Most Amazing Marketing Book Ever" is a collaborative effort, led by well-known marketing strategist and futurist Mark Schaefer. We have some pretty most interesting back stories, too, answering frequently asked questions like, "how did you herd so many cats?" (Referring to the 35 other authors.) And "what's with the squirrel?!" If you're curious, hit me up in the comments below.