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How to Make Your Videos Look More Professional

Lights! Camera! Action! Well, actually, there's a little more to it than that. Here's how to create a basic but professional video studio.

So many people hesitate to begin making videos because they just don't know what to do.

  • How do I act? (What do I do with my hands? Where do I look? What the heck's going on?!)

  • What do I say? (and say it well!)

  • How do I tape myself and come off professionally and credibly?

I've covered the first two points in earlier videos, so now it's time to talk about your basic video setup. It can be done rather easily, very afffordably, and created just about anywhere you need to be. Office, home, or on the road - the principles are the same.

Here's your handy-dandy guide to all the basics: camera, lighting, sound, and background or environment. All you need is a small space and a little know-how, and you'll be good to go!

When you learn the basic video techniques, you'll find that you can adapt them to any location ... and create more professional studios that stand out on social media.


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Laura's Quick Tips

  1. Keep the end result in mind - the focus is on your message, so your "set" can be minimal.

  2. You may already have much of what you need, starting with your cell phone's camera.

  3. Videos for social media today do NOT have to be fancy! In fact, simple and casual cell phone videos with a short, straightforward message often do better than highly produced projects.

Have any questions about your particular setup? As a professional screen and voice actor, I've created my own videos and audio files for all sorts of situations in all kinds of odd places. Need to film yourself (or others) while you're out of town traveling? I can tell you how to use the furniture and space within a hotel room, work around sunny or not-so-great days outside, and create interesting backdrops wherever you may be. Schedule your free consult below and we'll see how we can get you filming like a pro.

Want to check out some of the other videos in this series? They're all in my On Camera Tips for Success.

Want help developing your on-camera confidence?

Laura Doman smiling

I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera yourself for videos, presentations, and online appearances. Got a project in mind?...Let's Talk!


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