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Short form video continues to dominate How can you and your business be most visible to your target market in 2025? No surprise here, especially if you've been following me on social media or reading this blog. Across social media, short-form videos certainly seem to dominate as the viewers' preferred type of content. Why not? Short videos are great for grabbing and holding attention, especially as TikTok and Instagram reels. Even LinkedIn in 2024 started its own short video feed for mobile users. They're easy to watch from start to finish, considering their very short length. They're very easy to share and promote across platforms. They're relatively quick and easy to make, thanks to cell phones and the popularity of informal, spontaneous clips. Not convinced that social media is THE way to go? The HubSpot State of Marketing Report 2024  reports that 63% of marketers state that social media drives the highest ROI of all marketing channels. And short videos overwhelmingly are favored over other types of content by most viewers. So, focusing on short-form videos, what do you need to know and do differently? Some of the 2024 trends continue to gain in strength and popularity, while others are just gaining traction and may not be on your radar yet. Here's my list of the top 10 video trends for 2025. Think of short, vertical, captioned videos - all in a series Demonstrating your skills in a how-to video series? Choose one project or step per video. A short video series sets your audience's expectations. They'll see you sharing your knowledge and expertise on a regular basis in a familiar format and know to be on the lookout for more. 60-90 second videos Here's your sweet spot for attracting and retaining eyeballs through to the end of your message. The KISS acronym doesn't just stand for "Keep It Simple, Stupid." It also means "Keep It Short. Simple." (Yeah, I made that one up.) By and large, the traditionally defined limit of a short-form video is 60 seconds are less. Over the past year or so, some platforms like Instagram have expanded that to 90 seconds, and now YouTube has just announced that it's expanding its Shorts maximum length to 3 minutes. I suspect that retention will fall off as attention spans are so notoriously short, so play the odds and keep within the ideal 60-90 second range. Portrait (vertical) mode The mobile phone continues to be the preferred way to view content, so lead with short-form videos shot in portrait or vertical mode for easiest viewing on phones. Our pocket companion leads other devices with 63% of consumers opting to learn about brands and products with quick searches made on the fly ( HubSpot State of Consumer Trends 2024 ). Want to reach younger audiences (GenZ and millennials)? That's where you'll find them. The majority of Gen Xers, too. Only the Boomers and those of the Silent Generation seem to prefer the larger desktop alternatives. Hmmm. Could it be habit or does the larger, easier-to-read screen make all the difference? I suspect both. How are they going to find you? Hint hint. Keywords, not hashtags Want to be found in 2025? Use keywords in your titles, captions, and other descriptors when posting videos. Hashtags were already fading in effectiveness in 2024. With voice search on mobile devices becoming more common, again through the younger generations, think long-tail keywords, too, using words or phrases used in casual conversation. Muted videos Videos that can be enjoyed without sound are increasing in popularity because ... well, many of us are looking at our videos rather than paying strict attention in meetings or during phone calls with our mothers-in-law. Caption your videos - always. Not only does it make watching your video doable on the sly, but it helps the audio-impaired enjoy your content, too. Multi-taskers, too. Clowning around with the director and fellow cast members on a recent vertical short-form film shoot. Now being promoted on TikTok - at least as reported by my kids! Short video series As an on-camera actor, I've auditioned for and been cast in vertical short films that are sold as a video series. They're along the lines of telenovelas - over-the-top, highly dramatized emotional stories that read like soap operas on steroids. They're shot the same as any feature film, but then they're cut up and serialized with a mini cliffhanger at the end of each short episode, each of which is only two minutes or less in length, and then sold as a series to subscribers. My kids discovered one of these projects on TikTok and got to see me in a very fun role, as a greedy, vain, and murderous stepmother who'll stop at nothing to see her son climb to the top of the social and corporate ladders in pursuit of riches and prestige beyond imagination. 'Natch. Yeah, those are fun roles, especially when I get to work with stunt coordinators to make sure I stab and die just right . Bwa ha ha. In more sedate business terms, creating a short video series means that your audience will expect to see you sharing your knowledge and expertise on a regular basis with them in a recognizable format. Good stuff, as it builds credibility and trust in you and what you offer. I've been doing this for a few years now, with my long-form video series On Camera Tips for Busy Execs and short-form series like On Camera Confidence for Business and my MOMisms . (I have a new series in mind, coming in 2025!) I've kept mine consistent with the series title on the top of each short-form video, but it's not necessary. Some content creators like to add anticipation by adding "part" to their video titles. The content itself can be tips (one per video, like I like to do), monthly challenges, before and after shots with customer testimonials, reaction shots, or even behind-the-scenes glimpses - especially those with mistakes. (People do like seeing train wrecks and blooper reels.) Create a YouTube playlist on your channel and upload your shorts series there for easy consecutive viewing. Human vs. AI-generated videos AI makes a terrific assistant, researcher, organizer, and ever-patient teacher, but don't expect it will do all the heavy lifting for you, especially with regard to quality. AI-generated content is still easy to spot and using it too freely will have you lost in a sea of sameness in 2025. While AI can generate basic videos, they're obvious and ultimately self-defeating. Honestly, what intrigues you more? A personable video host speaking with warmth and gentle humor or a series of photos and film clips narrated by an AI-generated voice? Keep the human connection front and center in your videos and all your social media content. The old marketing tried-and-true axiom still holds in the age of AI: make your marketing about your customers, their pains, and how to solve them. You know your customers best, so tailor your content to their particular needs. Be very specific, too, when using AI and always work with the results afterwards to put your own voice and thoughts on the material. Speed of content delivery does not trump its quality when it comes to measuring effectiveness. If you're a small business owner or service provider, be front and center in your videos, talking directly to your customers and the unique way you help solve their problems. That's how you'll stand out from your competition. AI tools for your videos Short-form videos are relatively quick and easy to shoot, particularly since casual, informal content is better received than their professionally-packaged, highly produced counterparts. If you're making long-form videos, typically longer than two minutes, there are some very helpful AI tools that can automate some of the most time-consuming tasks or help clean up things like filler words and long pauses. Check out Loom AI and Descript to edit out unwanted small sound bites, time and transcribe videos, and create interesting transitions. They and other similar tools can generate video titles and summaries, suggest keywords, and help ideate posts to promote your videos. You can take this one step further with personalized videos. Loom Variables allows you to add audio variables for customization, such as addressing customers by name. Expect to see more personalized and interactive videos in the future! A live interview or webinar invites engagement with both hosts AND viewers. Live videos, livestreams, and webinars Want to engage with your audience in real-time? Nothing beats live interaction, especially for a customer or potential client who can have their questions and concerns addressed on the spot. LinkedIn Live and Zoom offer platforms for hosting, sharing, and recording real-time videos that can be accessed through a simple link. Restream and Streamyard are popular products for sharing and recording live videos across multiple social platforms simultaneously. Webinars remain one of the most popular ways to host workshops, sales presentations, and training on a large scale to virtual audiences. These tools will only improve in 2025. They all have free versions, but except for LinkedIn Live, also have subscription levels to extend the reach of your live broadcast to larger audiences and across more platforms. Podcasts with a video component If you're a podcaster, consider (if you're not already) creating a video version of your show. This trend has been gaining traction in 2024 and will only continue to pick up steam in the new year. You're missing out if you don't have a video counterpart to your show. YouTube is the 2nd largest search tool after Google (after all, it's owned by Google). With video gaining in popularity, why would you not want to be found when you could have so easily uploaded your video to your YouTube channel? Create short video clips of your best conversations with tools like Opus.pro for additional content to attract larger audiences. Remember, you can always record a video interview and then strip out the audio for your podcast. You probably know this already, but transcribe your video and use for blogs and social media posts. Don't you just love repurposing content in so many ways so easily?! Encourage your customers to create UGC for you If you're selling a consumer product, consider adding user-generated content (UGC) to the mix. More than just a customer testimonial, UGC content shows someone using your product to make their life or work easier. It can help build trust, and when customers share their own videos, it creates a sense of community and shows others that real people love your products. You can run fun campaigns or contests where customers share photos or videos they’ve taken with your product. Just know that you'll have to screen your customers carefully so that you have the right people representing you in these videos! They'll need to know how to take decent videos at home with a mobile cell phone, sound, lighting, and background and how to speak to the camera. (Introduce them to my blog, videos, or LinkedIn newsletter if they need pointers, or I can create a basic video that teaches everything tailored to your product for you.) Your customers will also have know how to edit and send you well-framed videos to your specifications, unless you have a post-production team in place. As an actor, I've seen plenty of postings from companies looking for people to film UGC with their products. Some, in the early days, even offered to send the equivalent of a small taping studio with their product. As an actor, I can tell you that these don't pay very well compared to proper industry standards, but on the flip side, seasoned professionals can film UGC easily from their homes. Just know that as a business, you will be paying for someone to produce UGC for you. Be sure that they're your ideal type of customer and that they know how to create useable content worthy of sharing on your platform, or you'll just be throwing your money away. What's your video content strategy in 2025? If you're a bit stumped about how to expand into any of these video trends, let's talk. I can help you strategize and come up with a content plan to boost your visibility, which in turn leads to winning more clients. And if you need to tailor your presentational or speaking skills to the camera, I can help with that, too. (It's my specialty.) Here's to a strong start in 2025! Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

The ideal holiday gift is good humor and an invitation to laugh Did you know the Mayo Clinic says that you can find relief from stress through laughter? It's no joke. it seems that the very act of laughing enhances your intake of oxygen-rich air, stimulates your heart, lungs, and muscles, and increases the endorphins that are released by your brain. Impressive. That just makes me glad to do my part today and every week with my MOMisms, humorous takes on life through the eyes (and arguably slightly warped brain) of everyone's favorite female, Mom. Or whoever stands in for her. As a thank you to all my readers, I'm offering up four holiday-themed MOMisms. Two are for Christmas, one is for Hanukkah, and the last is for New Year's. I hope they make you smile and lift your spirits during this holiday season! Especially if it's also a stressful time for you, due to too much or too little family togetherness, overbearing work demands or a lack of work, or health or money issues of any sort. "Laughter is the best medicine - unless you're diabetic, then insulin comes pretty high on the list." - Jasper Carrott A couple of Christmas jollies Concerned about running up the bills this month? You're not the only one! Or maybe you're wondering if you've made the "nice" list (though "naughty" is much more fun). Hanukkah Harry would be proud A few tidbits about Hanukkah: Hanukkah starts on Christmas this year (2024). Not Christmas Eve. Christmas Day at sunset. Just about the latest I remember it ever beginning. This is because Hanukkah follows the lunar calendar, which wobbles all over the solar calendar. Fun fact: In a thousand years, despite its system of leap years, the holiday's going to end up in January because the Hebrew calendar year is simply about six minutes and 40 seconds too long.   Despite what some people think, Hanukkah is not "the Jewish Christmas." It's actually a minor holiday, commemorating the purification and rededication of the Temple in Jerusalem after the defeat of the Greek-Syrian army in 200 BC. Its close proximity to Christmas - especially this year! - has seen the gift-giving (which traditionally belongs to the holiday of Purim) cross over, but that's as close as it gets. Want to celebrate? Eat anything fried in oil! (It's the miracle of a one day's supply of oil to light the Temple's menorah somehow miraculously burning for eight days, just enough time to make new oil.) It's tradition to enjoy potato pancakes (called latkes) and donuts. Throw in some chocolate gelt (coins) and a dreidel, and you've got a party! Here's to a strong start in the new year! Party time! And once the hoopla subsides, it's time to think about over what worked and what didn't over the last year. Course corrections for work we call strategic planning. In real life, they're "resolutions" and I think theyre designed to be rather fleeting. What do you think? Thanks for your support over this past year. Best wishes to you and yours for a happy and healthy holiday season! Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

Easy Video Solutions for Holiday Travel It's that time of year again, when we see how many gifts we can cram into a suitcase while still making room for clothes and toiletries. If you're flying the friendly skies to visit family, you know exactly what I'm talking about. Don't forget some easy takealong video gear! Memories are best made with friends and family and who doesn't like to capture those moments in videos and photos? And what if we're mixing a little work into our travel time? If that involves creating a video or two, we need more than just the ol' point and shoot of our camera phones. So, for those of us who like to bring a bit of equipment with us, here's my checklist of easy, lightweight travel video essentials. Good things come in small packages, including travel video gear. With the five basics elements of video production, you can make a professional-looking video just about anywhere. The essential video gear checklist for travelers As an on-camera and voice actor, I ALWAYS carry small and lightweight accessories with me. There is a truism that work appears whenever you're about to leave or already be on vacation ... or when you're otherwise busy out of town. Fortunately for actors, there's less FOMO now that most on-camera auditions - and even callbacks - are held remotely. And voice overs can be done anywhere, anytime, as long as you have a connection to the internet. You have a lot more leeway when it comes to traveling by car, so for the purposes of this article, I'll focus on those video essentials you can easily port by plane or in a backpack. Here's what you need Camera - for most of us, that's our phone, which is already equipped with a high quality camera Tripod - to keep that camera steady Light(s) - your source can be ring lights, clip-on lights, lamps, or natural sunshine Sound - your choice of a mic with stand or a lapel (lavalier) mic Backdrop - a solid wall or a simple, attractive background Optional: your laptop computer for editing, if that's your preference. And an extension cord, because it you don't, it's guaranteed that the nearest wall outlet is just out of reach of your devices' cords. My equipment recommendations It's hard to go wrong with the camera on your mobile device, whether it's an iPhone or Android phone, or a tablet. It's strictly a personal choice, but for discussion's sake, I use an iPhone 15 Pro and have been very happy with it. For a tripod , I use an extendable phone tripod stand that folds up rather small to 11.5 inches and weighs 12.5 ounces. It's the 62" iFongsh Selfie Stick Tripod for Cell Phone and purchased via Amazon. If that's still too much baggage, you can prop your phone in ready-made holders like a solid square or rectangular cardboard box of tissues. Just pad those tissues around your phone to keep it steady, place it a height where the lens meets your eyes directly, and you're good to go. Another way to lighten your travel load is to bypass the camera tripod altogether in favor of a standing ring light with an attached cell phone holder. I prefer to have a separate tripod so I'm not restricted to using the ring light in one position. Pictured L to R: 62" iFongsh tripod for cell phone, Aputure MC light box, Boya by-M1 Pro lavalier mic (with iPhone extender), 4.5" clip-on ring light, 14" standing extendable ring light. Blue backdrop is collapsible pop-up screen. For lights , I pack a 10" ring light that has an extendible/collapsible stand. Bonus: most come with built in phone holders, too. For those times when it's just too much bulk or weight, I'll pack instead a clip-on 4.5 inch ring light and attach it to the top of my phone or (for more stability) to a tall standing object placed right behind or very near the phone. Another portable light that can be placed anywhere is the Aputure MC little box light. Like the ring light, it can be adjusted from warm to cold lighting, but it gives off far more lumination. That's especially helpful for darker locations or when I need a stronger primary lighting option. What if you need more lighting or are caught unprepared because you haven't brought anything? Just use what's available. I can't tell you how many times I've rearranged the lamps in a hotel room (or in my parents' home) to provide a 2-point lighting setup. Ideally, that's a light of equal strength on either side of your camera, positioned at 45 degree angles so that their light crosses each other to illuminate you and your background and eliminating shadows. Don't rule out natural sunlight. If you're in a room with a window, keep the light to one side of you or in front of you. Never stand in front of a brightly lit window or you'll literally pale in comparison. If you're shooting outside, have you or your subject stand facing the sunlight. Ideally, it's not too bright that you or your subject are squinting. A cloudy day or one that's late in the afternoon or early evening are ideal, because you have natural lighting that's softened by cloud cover or a sun that's just not as strong. When it comes to sound , you may find that the microphone in your camera phone is just fine provided that you're standing in a small, non-echoey space near the phone itself. For the rest of the time - the vast majority - I recommend an external mic. You can find either a small portable microphone that I recommend mounting on a tripod near you (like a desk, if you're seated) or better yet, a lavalier mic. The lav mic is much smaller, lighter, and easier to carry around than a separate mic and tripod. The one I like has an exceptionally long cord that can be plugged into either my iPhone or DSLR Canon camera for distance shots. It's the Boya by-M1 PRO Professional Lavalier Lapel Microphone and has an astonishing long 6 meter (almost 20 feet) cord. Overkill for most shoots, but I HAVE used its full length and love it for that. Where to shoot, where to shoot.... You don't want to compete with your background, so keep it simple. Your backdrop while traveling can be a plain wall (painted or brick), a soft solid-colored curtain, a non-fussy office background, or a portion of a living room where you're perhaps seated on a couch with a simple table and plant beside you. If all else fails, iron a solid-colored sheet and hang it up behind you. Backdrop is not as crucial as good lighting and sound, so don't sacrifice those elements for a prettier setting. Shooting outside? Natural spaces make beautiful backdrops, especially in parks or woods. If you're shooting inside while visiting family or friends, your biggest concern may be interruptions. Kids running around, loud conversations, TVs blaring. Look for a quiet spot or pick a time when there's less activity. Here's the exception: your video is casual and all about being around friends and family. Then the extra ambiance may actually be a plus! A few other considerations If you're traveling for Christmas, the quintessential Ugly Sweater may be the perfect wardrobe choice for your video. Otherwise, you may want to choose to wear something simple and less, shall we say, festive. As a general rule, keep wardrobe, hair, makeup, jewelry and other accessories to simple, everyday standards that won't distract from what you're saying or doing on camera. Like your background, they should complement the tone and purpose of your video and reinforce your message, whether it's advice from a seasoned professional, the busy multi-tasking mom, or the best friend your viewers wish they ever had sharing some much needed information and support. Happy holidays! And happy video-ing (if that's a word). If you need any last minute advice, shoot me an email . I'll probably welcome the break from all the home merriment. Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

No talking heads or speaking to a roomful of people. Make it personal! Are you preparing to speak on camera for a video? A Zoom presentation? As a guest in an upcoming webinar? Or perhaps as a first round job candidate via a remote interview?   It can be an intimidating experience if you’re unfamiliar with what to expect, what to do, and especially if your modus operandi up to now has been to avoid public speaking or showing up on camera at all costs.   I get it. Public speaking is universally ranked as a top fear, and talking to the camera IS a form of public speaking. But here's a little secret to truly connect with your audience: Watching a video is usually a personal experience. The connection is made between the speaker and the viewer, even if it's pre-recorded. You have to reach through time and space - and the camera lens - and talk to the person on the other side.   Even if you’re a bit of a ham like me and revel in the limelight, you may not know how to transfer your knowledge and skills to the world of video or online communication. The goal is to truly connect with the human being watching you, even when you have no idea who or how many people that will ultimately be. Let's begin with the essentials. Know WHO you are talking to! That's the heart of the matter. Talk to ONE person It’s one of the most important tips that I can give you. Having a specific person or ideal client in mind will help you look and sound focused, connected to your material, in sync with the viewer, and give you an aura of a confidence … even if you’re not feeling it.   Generalities don’t cut it. Why? Because there’s no relationship between you and the unknown. And the camera will catch it. Everything is seen up close and personal, especially if you’re working within a tight frame, like from the waist up. If you don’t come across as talking directly and honestly to your viewers, your message may not be well received.   A vaguely defined audience of faceless people doesn’t help you communicate effectively. Without someone in mind, it’s more likely that you’ll come across as a “talking head” or someone going through the motions, rather than as someone communicating an important message.   Your goal is to forge a relationship with your invisible viewer. After all, what is human communication but a conversation? Even if you’re the one doing all the talking, even if you’re telling a story, the person watching you remotely or at a later time will be responding to what you are saying and forming an opinion about it. You may not see the reaction, but it’s there. And that person will either accept or reject what you’re offering and act accordingly. Visit your website, schedule a visit, begin a trial subscription, or buy your product. Your way of speaking to the camera can greatly affect what your viewers do.   The power of imagination It’s much easier, of course, if you’re in a webinar or interview and you can see the person on your screen. Chances are you’ve done your research and know something about them and why you’re talking with them. It will most likely be an interactive session, too, and feel more like a conversation than a one-way dialogue.   But what if you ARE having a one-way conversation and can’t see anyone who may be listening? Maybe you’re a company spokesperson, an executive recording a video for employees to watch later, or an entrepreneur promoting your services. You’re not sure exactly who will be watching, what their reactions might be, and if you’re answering their unspoken questions. It can feel like you’re speaking into the void. You CAN transform that one-way dialogue into what feels like a conversation with your viewers. The trick is to imagine that you’re speaking with a specific individual. You choose who that may be: a friend, a colleague, or your ideal client. Pick or imagine someone who supports you and what you have to say, and wants you to succeed.   You get to decide who that person is, based on what your video is trying to achieve. Are you introducing a new product line? Then the one person is your ideal buyer: perhaps the early adopter who loves to try new things. Are you training employees on advanced safety procedures? Then maybe your one person is a seasoned engineer, ready to absorb the material and get on with the job. The secret is to use your imagination to transform the generic audience into a bona fide human being. To put a face on it, someone you can clearly imagine interacting with directly.   Here’s a helpful trick: If you’re having trouble imagining someone or feel silly doing so, tape a photo right next to the camera lens. When you’re speaking, look into their eyes and talk directly to them as if they were right in front of you. If it helps to imagine that you’re talking over a cup of coffee or in the comfort of your own kitchen or living room, go for it. Speak to them and explain, teach, inform, convince them of whatever it is you’re supposed to be speaking about. The result? The viewers will feel like you’re speaking directly to THEM.   The digital difference Remember the medium, though. While you may be imagining that you’re speaking one-to-one with someone right in front of you … you’re not. You’re most likely showing up in a small window on their computer or mobile device. That means everything will be visually amplified.   Your face will be more in view, and viewers will be watching your eyes, facial expressions, and body language to assess your credibility, honesty, and the truthfulness of your message. If you look like you’re disengaged, just talking to yourself, or reading a prepared script, you’ll lose their interest and whatever call to action you were wanting them to take. Digital media delivers an intimate experience for the viewer, albeit a one-sided one. While you don’t see them, they’re certainly having an experience relating to you and your message. In seconds, they’re considering:   Do I want to watch this or not? (It’s much easier to click away than to walk out of a physical meeting.) Do I believe this or not? Am I getting anything out of this? How will it help me? Do I like, trust, and want to consider doing business with this person and their company?   Viewers can tell when someone is talking "at” them vs. “to” or “with” them. Do you know anyone who likes to be preached to or pummeled with directives or sales points? I sure don’t. It’s the old “catch a fly with honey” adage. Speakers with a warm, personable, conversational tone who seem to speak to each listener fare far better. Your message becomes authentic, personable, and much more interesting to receive.   Video truth: Authenticity brings credibility Where do we look when we’re trying to ascertain if someone’s sincere? The eyes. When the camera is up close and focused primarily on your face … there’s really nowhere to hide. It’ll find you out if you’re nervous. Or uncomfortable. Or if you’re trying to pull a fast one on us. We instinctively look at your eyes, because we need to know: do YOU believe what you’re saying? Can we trust you? Can we trust what you’re telling us?   If you’re feeling like you’re a bit under a magnifying glass … well, you rather are. Sorry! It’s the medium, but it can be mastered and used to your advantage. Let your authenticity shine through. Counter any self-consciousness with the confidence that you know what you’re talking about! You’re an expert in your particular area and you’re enthusiastic (I hope!) about your subject.   It's easy to start worrying about how you may look, sound, or be received. Rather than second-guess yourself or fall into imposter syndrome, just reset your focus on what you’re doing: you’re sharing important information with a supportive, interested friend or client. Believe in your message and yourself and you’ll have a much stronger, credible online presence.   Speaking sincerely to one person is the best way I know to deliver a powerful, effective message on video. It moves your focus off of yourself and onto your purpose. Most importantly, it breaks that “4th wall” to include your viewers in the conversation. They’ll feel like you’re speaking directly to THEM, and they’ll be far more likely to stop their scroll and watch your video. Talking to the camera as naturally as to a real person takes practice! Because, frankly, it isn't natural. It can be done, though, and fairly simply, too. If you'd like to know how I can help you come across as a pro, click on the button below to schedule a free consult. Did I mention it's free? And I promise, it's not a consult disguised as a sales call. (I hate those, too.) Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

Match your energy to your message The first time you make a business video, questions that you may never have considered before will pop into your head. Things like physicality. For example, should you stand? Or sit instead? Does it make a difference? If it does, what are the pros and cons of each? If you’re a public speaker or accustomed to giving a lot of presentations, you may default to standing. It’s a good choice, but not necessarily the only one. Also consider... The physicality that best serves your video Your own physical needs and limitations The pros and cons of standing The pros and cons of sitting The compromise position: sitting but looking like you’re standing. Sit or stand when talking on video? Consider your natural demeanor and which will enhance your natural speaking style. Stand or sit? It really depends on how you feel most comfortable in your own body. And how that translates on camera. What Best Serves Your Video? If you’re not the author of your video – maybe it was scripted by your marketing department or a contracted production company – you may just need to go along with whatever the script says that you’re supposed be doing. If the video is envisioned as some sort of a fireside chat, you may be relaxing in a comfy, oversized leather armchair. Or perhaps you’re represented as an authority figure ensconced behind a big desk with an impressive bookcase as your backdrop. Case closed. Just do what the video script says. Otherwise, consider what you’re trying to achieve in your video. The product or service may make your decision for you. If you’re showing how to perform basic maintenance on a car, for example, you’ll be standing and moving around.  Most video messages, though, aren’t dependent on having you walk, move around, or sit. If the choice is up to you, think about the energy you want your video to have. Upbeat and fast-paced? Or calm and deliberate? How you deliver your message is influenced by your emotions: how you feel about the product or service, how comfortable you are with the material (and even being on camera itself!), and how you want your viewers to react when they watch the finished piece. If the choice is between standing or sitting, keep in mind that they drive different energy levels. But – hold on! - there’s one important consideration before deciding what’s best for your video. Common sense dictates! Do You Have Physical Needs or Limitations? If you have a physical need that requires you to sit, then for heaven’s sake, do what’s right for you. Making a video should be a positive experience, not an endurance test. You’ll do a much better job when you’re physically comfortable and can focus on your message, not on how much your feet hurt. If you’re physically limited in any way, honor those needs. Seriously, you can make a great video either standing or sitting. It just takes practice. But … saying that, there ARE general guidelines as to which works better. The Pros and Cons of Standing Do you want to interest or excite the viewer to do something, like check out your product? And buy it? If your message is energetic and you want your viewers to feel the excitement and urge to act, then stand. The consensus amongst the acting and singing community, which is accustomed to a LOT of on camera work, is to stand. Here’s why. You feel more energy when you’re on your feet, and that translates to giving more enthusiasm for your subject matter. Your body is a key tool of communication. Speaking benefits from full body involvement, which you can’t get when you’re sitting. You have more freedom of movement when you stand. Your delivery is more kinetic when you can easily gesture and move to emphasize a key point. Singers know that our posture is better when we’re standing vs. sitting. And when our posture is good, the ability to control and sustain our breath (to get out a long sentence!) is much improved. The downside? If you’re prone to shifting your weight from side to side, moving nervously around, or tensing up from discomfort … it won’t look good on camera. By and large, you need to keep your stance fairly steady in one place, unless you and your camera crew plan ahead of time to track your movements from point A to point B. There are techniques to stand relaxed on camera, and most of them come with practice and experience. Until you get there, you might want to build up your confidence first by sitting. The Pros and Cons of Sitting The main advantage of sitting is that it provides you, the speaker, with a relaxing and grounding physicality. Perfect if you’re nervous and having a hard time settling down! Sitting is also a great choice when you’re delivering a reassuring, comforting message. Couple that with a soft ambiance, like a warm kitchen setting or a quiet spot in nature, such as next to a sparkling stream, and your viewers will be drawn to its softer tone. A nice counterpoint to so many other videos that are full of hype.  The caveat to sitting is that most people’s sitting posture isn’t exactly Downton Abbey proper: sitting erect with a straight back. Most of us slouch, which can look sloppy on camera (unless you’re going for a casual, “I don’t care” character type of look). And slouching makes your voice sound more muddied. Again, fine for character work in a story, not so good for a marketing or training video.  Cheerleaders create audience enthusiasm with their own energy. The Compromise Position Here’s how you can sit fairly straight without a Downton Abbey-era ruler stuck down the back of your shirt. Do it right, and a shot of you from the chest up can give the impression that you’re standing. Use a backless chair, like a stool. You can’t slouch if there’s no back to slouch against! A bar stool is ideal, because it’s the closest thing to standing. You don’t even have to sit squarely on it. Position it so that the legs present in a diamond pattern (not a square one), with one leg at the front, two on each side in the middle, and the fourth leg behind the others. You can perch on the section of the bar stool that is closest to the camera. Sit with your feet touching the floor, rather than having them rest on a lower bar of the stool. You’ll have the benefit of sitting, but with more energy and freedom of movement. Similar to what you’d have if you were standing. Mellow is as mellow does. A Little of This, A Little of That There may be reason for you to sit AND stand at different places in your video. If you’re shooting your video in a larger set and moving from station to station, you may very well alternate between standing and sitting. Your frame (how much of you and your environment are shown) will typically be larger than if you were just a talking head on camera. With this type of video, either you’ll decide where to move or you’ll be shown your “marks” (where to stand) at each station.  Whether you plan on moving around a larger set or staying put and talking directly to the camera … try it both ways and see what works best for you. Take a portion of your script, presentation, or speech and see how it appears on camera: first standing, then sitting. You’ll discover soon enough what seems to work and what you’re most comfortable with. If you prefer to stand, but have difficulty doing so for long periods of time, then break up your video into smaller sections and shoot them over time. The nice thing about recording something is that it doesn’t have to be shot all at once. A good editing job in post-production can make it look seamless. Or put in transition slides or videos between the sections. This works especially well for training videos, in which a lot of material is naturally divided up into chapters. 9 out of 10 actors and singers agree! A Final Word If you’re working with a professional production team, tell them ahead of time about any physical limitations you have so that they can make the appropriate adjustments. Lights, sound, and cameras are tested with the speaker or stand-in in place, so that they can deliver the optimal mix when the “action” begins. When everyone’s on the same page, the process goes more quickly and everyone ends up happier. Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

It’s Your Virtual Business Card. Help Future Clients Find You. Your voice over business is … a business. Yes, that earns a major “Duh!” on the surface, but many beginning voice actors don’t often realize that there’s a significant business component to creating a successful artistic career. One of the first things that a new voice actor should do after crafting a professional demo is to create a professional website to advertise their voice talents.

High Quality Audio Begins with a Properly Treated Space More than any piece of equipment, home studio essentials begin with a properly treated space. If your recordings pick up outside noises, room echoes, or anything but your clear voice, then they will not be deemed of professional quality and your auditions may not be given full consideration.

Applying the Principles of Martial Arts I studied martial arts in several states over eight years. I’d love to say that I earned my black belt, but when I moved from Dallas to Chicago and then to Atlanta, I had to begin again at each new studio and work my way up through the ranks. At my last dojo, as I was preparing for my brown belt exam, I blew out my medial meniscus. And that was the end of my martial arts career. I didn’t stop learning some key lessons from my years in the dojo, though. Coupled with insights gleaned from the classic “The Art of War” by Sun Tzu , I recognized that business is a type of warfare, too. There are adversaries and allies, strategies and tactics for moving the good of the business forward, and methodologies for scaling back and regrouping to deal with losses and changing conditions. And sometimes, the catalyst appears out of nowhere and wreaks devastating and long-lasting havoc. “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” - Sun Tzu, The Art of War The Coronavirus pandemic is certainly such an adversary. Pandemics aren’t part of the usual cast of disruptive characters that include new and more agile competitors, restrictive government regulations, unexpected market conditions, new technologies, etc. I doubt very few business models factored in the possibility of a global pandemic that would shut down whole industries and national economies within a very short span of time. Sun Tzu taught that the warrior must know both himself and his adversary to maximize the probability of victory. Unlike with traditional challengers, we know very little of the length and extent of the damage that Corvid-19 will inflict on human society, much less the fatal blows it may deal a multitude of businesses. A response is still needed, and businesses of all sizes are doing all that they can to figure out how to stay afloat. Like a martial artist, these astute business executives are assessing the challenger and adjusting their corporate responses to reposition for maximum advantage. The biggest challenge is the unknown endurance this virus has to keep employees and customers at home during mandatory shut-downs. The pandemic will no doubt change how we do business in many ways. Already, there is a tremendous increase in online services, education, and digital business communications that will not entirely dissipate once we can resume more normal business operations. Until a vaccine is developed or medicine is available to drastically reduce the severity of its symptoms, people may not want – or be permitted – to congregate in large numbers. Movie theaters come to mind as one type of business that may suffer greatly in this respect, especially with so much entertainment already widely available online. Many businesses may not survive and those on the cusp may need to reinvent or restructure themselves. “In the midst of chaos, there is also opportunity.” - Sun Tzu, The Art of War A strong adversary quickly exposes our weaknesses, overwhelms our defenses, and exploits our deficiencies. In response, the martial artist who knows his own strengths will capitalize on them. If the roundhouse kick is her strongest offensive strike, she will pivot in the direction to most effectively use it against her opponent. Likewise, successful businesses will know their core competencies, see new opportunities, and determine how to best position themselves in a changed environment. Perhaps they can grow their customer base with a new segment that wants to be served in a different way, i.e., a renowned academic university offering online classes towards a degree program, something it would not have seriously considered before. A business may even discover an inherent strength it hadn’t developed before, one that may be in greater demand in a changed economy than the original product, and therefore the catalyst for redefining the business itself. Examples from the past include 3M (mining company turned multinational conglomerate), Avon (books to cosmetics), and Nokia (from paper mill to mobile communications). “ Ponder and deliberate before you make a move.” - Sun Tzu, The Art of War The martial artist also knows when it’s time to take a step back to avoid a painful encounter. Like the field marshal, it’s time to assess the damage and regroup the forces to take on a stronger position. And to determine the new reality and adjust to what may be a fast-changing situation. A move made without information and planning is a wild, undisciplined strike delivered blindly … and usually to their detriment. The worst attack scenario, says Sun Tzu, is when the attacker knows neither himself nor his adversary. Sometimes the reinvention of a business involves major restructuring, perhaps divesting itself of a no-longer profitable product line. But first, it takes a long hard look at the business itself: its strengths, weaknesses, and potential future vulnerabilities. And the willingness to do what is necessary for its long-term survival. Cost cutting, temporary or permanent reduction of personnel, or consolidation of resources can be painful, but they can also lead to new efficiencies and opportunities for greater growth in the long run. The experienced martial artist is constantly pivoting, moving in new directions, adapting to changing circumstances, and positioning herself in increasingly more advantageous ways to ensure a victorious outcome. Likewise, the successful business does the same, whether it’s in normal business conditions or once-in-a-century global pandemics. Sometimes, one has to go with the flow of events to see them most clearly and then work to direct those obstacles to their own advantage. But that’s more like Aikido, a totally different martial art and a subject for another day. Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER  •  ON CAMERA  •  CONSULTATION & COACHING

Who Does What Job Where and Why When people learn that I work on-camera as an actress, the first question is usually: What have I seen you in? Good question, since I probably have no idea what sorts of films, TV shows, commercials, or industrials you’ve seen. Most questions after that talking about some of my recent bookings are usually about my experiences on set, what the work and environment is like, hours the cast and crew keep, and generally who does what and where. New actors have questions, too, about “the lay of the land.” They need to know the basics, who to turn to with questions or problems, and generally what to expect on set. Acting coaches, teachers, and sometimes agents can fill them in, and it’s not atypical for more experienced actors to explain these things in more detail.

Age is a State of Mind … Not a State of Unemployment How many of us have friends, neighbors, or family members who are looking for work? Perhaps even ourselves?! Probably quite a few, as the age of Covid has hit all too many businesses – and their employees - very hard. While many businesses are struggling to stay viable, a great number of their employees have been let go over the past year to figure it out on their own. Unfortunately, this is a familiar cycle to those who’ve weathered economic hardships over the years. Younger workers tend to find replacement jobs faster and easier, but it’s much harder for those viewed as “older workers.” The definition varies, especially by industry, but on average it applies to people around age 45 and up. As a business owner, you may be embracing or working towards greater diversity amongst your employees, not just to comply with governmental or societal pressures, but also to have a variety of perspectives and experiences on staff. You’ve probably considered matters of gender, race, sexual orientation, country or culture of origin, etc. But you may hesitate about bringing in older workers. "In the past that majority of people retired at the age of 65. But those were the old days and it’s nothing like that now. In fact, nowadays people are joining companies at the age when they used to retire." - The Pros and Cons For Hiring Mature Workers Sure, older folks dominate the “C” suite and ranks of upper management in many industries. Their years of experience, track record, and intimate knowledge of the business probably earned them their passage. But what about at other levels of your organization? There’s a lot of hesitation at this point, though it may only be whispered quietly amongst those doing the hiring. After all, there is a long-held perception that older workers may not be able or willing to learn and adopt new technologies, adapt to a company culture that is defined by a younger generation, or be flexible enough in their work habits. There’s also concern that older workers cost too much in terms of salary expectations and health insurance coverage. Or that their health and physical abilities may not allow them to remain with the company as long as their younger counterparts. The net effect is that it’s harder for these older individuals to find good positions for their knowledge, experience, and aptitudes. They’ll often have to look longer than their younger colleagues, “doctor” their resumes to remove a longer overall work experience so that they may seem younger than they are, and sometimes have to take a pay cut relative to their last position. But there are some excellent reasons why older workers can be among your best employees. Here are seven ways in which they contribute towards the success of your business: Proven Experience Their professional and personal experiences boost on-the-job performance. Not just their own performances, but those of your other employees, too. These folks can assist others to solve problems, be a sounding board to others’ ideas, and provide stability in a hectic or pressured environment. Reliability Overall, older employees are more punctual and less likely to call in sick. Many will be done with child-rearing and extended family responsibilities. Overall, they may have only minimal unexpected demands on their time that could interfere with their work schedules, as compared with your younger employees. "Employers may have legitimate concerns about older workers being behind the curve when it comes to technology or a younger generation’s verbal and written jargon. However, computers and software, as well as euphemisms that do not necessarily sound like comprehendible American English can be taught in a short amount of time. What can’t be taught or trained for is the immense experience an older worker has after having spent 20 or 30 years in the field." - The Advantages and Disadvantages of Age Diversity in the Workplace Valuable Personal Qualities In addition to experience, older workers bring knowledge, a strong work ethic, and a willingness to learn new things. Most want to learn and use new technologies. They may not be among the first to discover and use new social media, but they get there all the same. Facebook is a primary example – just see how many younger people migrated to Instagram and Tik Tok, just to get away from their parents setting up their own Facebook accounts and wanting to “friend” them! Cost Effectiveness Older workers can actually save your company money in the longer term. How is this possible if they command higher salaries and health insurance coverage? They’re less likely to switch jobs as often as their younger colleagues. Many are simply looking for satisfying work with a stable company that appreciates and rewards their efforts. Others are happy for steady employment and the social interactions it brings, as well as meaningful work that sees them into their retirement years (or beyond). Relatively few will be looking to “job hop” their way through multiple companies for greater responsibilities and income in a short period of time. They require less training than their young counterparts because they’re more often than not hired because of their prior experience. They make fewer “rookie” mistakes. Mature employees accumulate a lot of work-related experience throughout their careers. They may also place a higher priority on getting their work done right the first time, and so are also more careful on a daily basis. Younger employees often have a more casual attitude towards their work and have less experience knowing where to concentrate their efforts. “Older workers also play an important role in providing skills to younger team members. By passing on their knowledge and experience, you gain more long-term employees through younger workers that stay with your company. Organizations that tend to have long-term employees save money.” - 5 Key Benefits of Hiring Older Workers Positive Example to Others Older colleagues can demonstrate those qualities that you want to see in your younger employees: professionalism, confidence, company loyalty, and a mature outlook and approach to sizing up and resolving problems. They can also be the steady rock of the office, staying neutral when tempers flare. Less Drama in the Workplace As with social dramas, mature workers are less likely to be involved with petty workplace politics. They tend to keep their focus on their work and seek to prove themselves through dedication and commitment. They don’t feel like they need to “butter up” the boss to move ahead. They also stand a better chance of staying clear of any social dramas that develop outside of the workplace – a major distraction, as too many team leaders discover. Reflect an Aging Consumer Base As with any diversity hire, your company will benefit from having an inside consultant who understand the aging US consumer base. Your older workers can connect with their wants and needs, relate to their challenges, and advise your company on this growing market segment. Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER  •  ON CAMERA  •  CONSULTATION & COACHING

Collaboration on the Courts and in the Conference Room Last week, I watched my husband and son compete in a father/son doubles tennis tournament. It was a pretty competitive amateur event, with players flying in from all over the U.S., including one team from Chile. So, of course, I had to be there to cheer them on. With the spectator stands rising above the courts, I was able to watch several matches taking place all at once. Most of the people in the stands knew each other and spent most of their time catching up with one another. And guzzling beer.

Optimist? Pessimist? Or Realist? Glass half-full. Glass half-empty. Hey, at least there’s a glass of something . Perspective determines how we approach and tackle those pesky life challenges. Are you an optimist who looks for the best in every situation? Or a pessimist who anticipates the most negative outcome? Or maybe you’re a realist who’s just assesses what is , without the emotional coloring. I’m an optimist by nature, a pessimist by training, and a realist in my resolve. So I figure I’ve got it covered on all fronts. Sometimes that comes in handy.