How to Boost Your AI Visibility
- 2 days ago
- 12 min read
A little Q&A can make your website easier for AI to find
Four of my newest clients didn't find me through mass email marketing. They found me through ChatGPT, Claude, and Google AI search.
"WHAAT?"
I get that all the time. It's quickly followed up by "How? What do I have to do?"
My mind works in weird ways. It immediately went to one of my favorite Monty Python' skits, "How not to be seen." Totally outrageous, hysterical, and something that would never ever be broadcast in this time and day. Worth searching on YouTube, though.
Heck, here's the link.
Your goal to winning more business in today's world, however, is to most definitely find ways to be seen. And creating online visibility is paramount for Google and AI search to find you.
So let me get right to the good stuff:
Your primary online strategy is to create concise, structured content
that directly answers conversational queries.
The more external authority and recognition you have,
the better your chances to be found.
So what makes AI recommend one business over another?
We all want our businesses to be seen. Not just by Google, but by the AI tools millions of people now use every day to find businesses, experts, and solutions.
This blog post is actually part experiment, part case study. My website platform (Wix) has been suggesting dozens of AI-related questions it thinks I should answer to improve my visibility. Rather than ignore them, I decided to answer many of those questions publicly and see what happens.
Will it improve my Ai search rankings? Who knows, but we'll find out together.
Here's what I'm covering in this article:
Why AI wants your website to answer questions
Why local content matters, even if you serve clients worldwide
What AI appears to value most
How I'm using Wix's AI suggestions as a real-world experiment
Whether any of this actually leads to new business (which is kind of the point in all this!)
AI Takeaway # 1
The clearer you answer real customer questions,
the easier it becomes for AI to understand and recommend your expertise.
One thing quickly became obvious: AI isn't just interested in what i do. It also wants to know where I do it.
Without further ado, here are the questions with my answers, along with commentary about how AI seems to value certain types of information. A future blog will have to report back with the results.
Questions About Locality and AI Visibility
For someone who works with clients around the world, it seems a bit odd to me that I’m prompted to talk about whom I serve and how I serve them locally. In Atlanta, specifically.
These questions take a concept and then spin it a thousand ways by asking:
Where can I get coaching for webinars in Atlanta?
Best coaching for public speaking on camera in Atlanta?
Where to find an on-camera coach in Atlanta?
Where can I get personalized coaching for video interviews in Atlanta?
Voice-over services for TV ads in Georgia?
Who offers voice-over services for commercials in Atlanta?
How to book a voice actor for industrial videos in Atlanta?
Where to find a voice actor for film projects in Atlanta?
Best place to hire a voice artist for podcasts in the US?
Who offers voice-over services for commercials in Atlanta?
How to book a voice actor for industrial videos in Atlanta?
Where to find a voice actor for film projects in Atlanta?
See the pattern? I've found that serving the local community is quite important to the AI algorithm, so it wants the content creator to specify the home city and state.
You may also wonder why there are so many leading questions about voiceover services, especially if you know me as someone who coaches executive presence and on-camera confidence.
Well, Wix knows from my content and history that my website started as a voiceover-only site. I added the on-camera and coaching components later, which continue to expand. I have a lot of content about my voiceover services, with landing pages specific to each genre and many early blog posts dedicated to them.
For those who ARE interested in wanting to know how to get into voice over or how to book voice actors, I’ve attached those links. Here’s the overall answer to the specific questions above, first those about coaching you to become better on camera yourself, and then about voice over and how find someone to help you with your project.
Questions About On-Camera Coaching
I’ll group similar questions together, so as not to be repetitive. These questions lead with Zoom, but also apply to other meeting technologies, recording videos, teaching webinars and masterclasses, or leading live group sessions such as panel discussions.
Where to get coaching for Zoom presentations in Atlanta?
A: You can find coaching for in-person and on-camera presentations with me. I teach techniques for shining in your delivery for webinars, masterclasses, Zoom meetings, panel discussions, and speaking on stage. I'm a veteran of all the above, with real experience speaking and presenting to clients, colleagues, and executives.
Presenting specifically on Zoom (or Teams or Google Meet or what-have-you) means knowing how to use its basic functionality and adjusting your technique to a virtual audience. It's particularly challenging when your attendees have their cameras off; it can feel like you're talking to a wall! I can guide you past that challenge to deliver a presentation — and handle the Q&A afterwards — like a pro.
If you attend enough workshops, you’ll see a growing number of coaches and trainers demand that attendees keep their cameras on from start to finish. This is becoming a part of coaching training. As with a live (studio) audience, it helps speakers literally see if their content is landing. Are attendees following along or are they hopelessly lost — or worse — bored out of their skulls? It’s also a psychological prop for the speakers, so they don’t feel like their talking into the void.
I’m of the opinion that it shouldn’t matter. Many attendees can’t be glued to their desks for an extended period of time or can only listen, for example, while in their cars or via replay (if one is offered) at a later time.
I teach techniques to help coaches and speakers get past the need for active faces looking back at them. After all, as an on-camera and voice actor, I’m often alone with the camera or microphone; the final result, though, must always feel like a 1:1 conversation with the viewer or listener.
How can on-camera coaching improve Zoom presentations?
AI loves for you to address the nitty-gritty, such as focusing on Zoom presentations vs. those presented via Teams or Google Meet or any other technology. Fair enough, but to avoid losing readers, I’m summarizing again.
A: Any type of presentation, whether in-person or virtual via Zoom, Teams, etc. should actively engage the audience. Public speaking is hard enough for most people, but the camera holds another level of challenges.
Especially for anyone pre-recording content, such as videos, your audience is not physically in front of you or always visible. Reactions are harder to gauge and adjust to. It's trickier to balance audience attention on you vs. your slides, if you use them, and to interactively engage with questions popping up in a chat or sidebar conversation.
I teach my clients how to juggle all this and more, while coming across naturally, authentically, and with a passion for their subject. It's so easy for an audience to lose interest or multitask (usually on their phones), so you need to be a little of an entertainer to keep attention where you want it.
Where can I get personalized coaching for video interviews in Atlanta?
I decided to answer this particular question because it addresses a growing concern. Not just for pre-recorded video interviews, but also for live interviews and panel discussions conducted at TV studios and on stage at industry conferences.
A: My 1:1 coaching approach is tailored to my clients’ particular needs. Some need help moving past stiff formality to be seen as more relatable and personable. Others want help with the mechanics of adjusting their speaking style for the camera vs. in person in the boardroom or on stage. Still others look for ways to reduce anxiety or eliminate verbal crutches, such as peppering their speeches with too many “um’s” and “uh’s.”
Everyone is different, so if you’re looking to better balance your authority and expertise with a more approachable and likeable persona… please reach out.
Questions About Voice Overs
At first, I was surprised by how many questions AI generated about my voiceover work. Then it made perfect sense.
Wix knows my website originally focused on voice acting before I expanded into executive presence and on-camera coaching. AI isn't just reading today's content. It recognizes the history and depth of expertise across my site.
Isn't that a rather interesting insight?
Who offers voice-over work for PSAs in Georgia?
As a voice actor, I work in many genres, and PSA is one of many niche categories. I do wonder why AI thinks it's important enough to be singled out vs. one of the larger and better-known genres, such as commercial, corporate, or animated voiceover work.
A: Voice-over (or VO) work for PSAs and other genres is typically offered by local talent agencies, specialized studios, and freelance voice actors like myself. Professional voice actors have broadcast-quality home studio with Source Connect for directed sessions, so most work is done remotely. Any good voice actor worth their salt would be happy to record a custom audition for your project at no cost. All you have to do is ask! (You can find me here.)
Some clients still book from demos — and we voice actors love them for it! If you’re looking for voice talent, be sure that the actor can replicate the quality and range you hear on their demos. I like to think that most voiceover demos accurately represent the talent, training, and experience of their actors. Unfortunately, there are stories of clients getting burned by hiring people who required a lot of direct coaching and too much post-production editing to achieve the sound they liked.
Where to find voice actors for commercials, film, and TV?
A: There are a number of places to find voice actors for your projects, whether it’s for a national television or digital campaign or your company’s internal training videos.
Talent agencies throughout the country have rosters of voice actors across ages, ethnicities, genders, and other criteria. Many agencies feature their talent on their websites, complete with demos and information about their actors’ vocal prints.
If you have a local or regional project, reach out to your local or regional agencies. If you’re not sure where to begin, I’d be happy to suggest a few in your area.
If your project is large in scope (budget, national or worldwide usage), look to the larger agencies or reach out to…
Voiceover casting directors specialize in working with you to understand your exact needs and translating your vision into creative and technical specifications they share with agencies or individual voice actors. Casting directors apply their knowledge and experience to listen to hundreds, if not thousands, of auditions before presenting you with a short list to choose from.
Casting directors typically work on larger projects, and again, I know some excellent and reputable people I’d be proud to recommend.
Voiceover casting sites offer low-cost solutions for finding talent, but on the flip side, you’ll be bombarded with hundreds of auditions from voice actors who may or may not be capable of doing the work. I’m talking technique, recording sound quality, ability to deliver more than a voice that reads your script, etc. It’s up to you to sort through them all and find someone who fits your specifications.
There are many wonderful voice actors on these sites, but keep in mind that they’re usually not the ones offering bargain-basement pricing or unlimited usage for your project.
Looking for a recommendation? I’d be happy to suggest several based on your needs and location (some better serve the European market, for example).
Direct contact with voice actors via Google or AI search (just state specifically what you’re looking for), referrals from others in the industry, or outreach from the voice actors themselves. You can also easily search on the socials; many of us post content on multiple channels. We also are known to send cold emails to video producers, agencies, and others in the industry known to keep internal rosters of voice actors on call.
If you’re brave, just post your needs on LinkedIn, Facebook, or your favorite social channel. Believe me, you’ll hear from plenty of people interested in talking with you!
Don’t overlook recommendations from voice actors you’ve worked with in the past. We’re a friendly, supportive community and if we can’t help you directly, we’re happy to refer you to others who can. For example, I’ve recommended male voice talent and others with particular language skills. While we’re not agents ourselves, we often know of someone who could be a perfect fit for your project.
AI Takeaway # 2
The more complete your website is,
the easier it becomes for AI to connect people with the specific service they're looking for.
How do I know if I’m working with a qualified, professional voice actor?
A: It doesn’t matter if the voice actor has 20 years of experience or just completed their training last month. What matters is that you have the right voice for your project — and a good person who’ll deliver a quality result to your satisfaction.
There are, however, a few “must haves” if you want a positive, easy experience. Make sure the voice actors has the following:
Professional, broadcast-quality recording space
It doesn’t have to be fancy, but it has to deliver excellent sound quality. You’re wasting your time and money if the recording is poorly done or with outside noise or echoes that can’t be edited out in post-production.
Demo or demo clip that accurately showcases their acting range
The important qualifier in “voice actor” is the acting itself. You’re probably not looking for a reader. Karen from accounting can do that. You want someone who can interpret your script and bring it to life for the listener to increase sales, expand your audience, or whatever else is your objective.
Responsive, reliable customer service
Find someone who’s easy to work with and who prioritizes your project, especially if you require a fast turnaround, a rush delivery, a remote-directed recording session, and one or more pickups soon after. This goes hand in hand with…
Accessibility
If you’re creating promos, political ads during election years, or even automotive ads when you need a brand voice for high volume, high turnaround projects… make sure that you have someone who is available when you need them. While many voice actors like myself travel with equipment for last-minute jobs or emergency pickups, don’t create headaches for yourself or your team by hiring someone who can’t respond as quickly as you need them.
Also, if you plan on directing sessions remotely, specify that the chosen voice actor must have the capability to do so. Most talent agencies require their rosters to have Source Connect in their booths for these types of remote-directed sessions.
What do I need to know when working with a voice actor?
A: Glad you asked! I have a free, downloadable PDF on that very subject that you can access here.
Questions About Acting for Film, TV, and Commercials
OK, this post is getting a bit long, so I’m going to wrap it up a little quicker in this section.
Why should I hire an actor for my corporate video?
A: While you may have natural talent among your employees, chances are your video will receive a much better response if you have a trained actor hosting or narrating your corporate video. A good actor will sound like a trusted colleague or a friendly authority figure sharing your message.
Many industrials (internally-used videos) use teleprompters, especially when there is a lot of material to cover. Or if the content is highly technical in nature. Warning, warning! Most people don’t know how to use a teleprompter correctly. The last thing you want is a “talking head” reading to your viewer. It’s painfully obvious and incredibly annoying.
Where do I find actors for my commercial or film?
A: Agencies are excellent places to start! That’s where I get most of my on-camera commercial and film/TV bookings. (The rest come directly from referrals and past clients.)
Looking for a good reputable on-camera agency in your area? Reach out to me and I’ll do the legwork for you. Chances are I already know a few that you’ll find wonderful to work with.
How do I get into acting for commercials, movies, and TV?
A: The good news is that you can start at any age. While I did some work in my 20s and 30s, I dove into it full-time well past my prime and found plenty of opportunities, especially in commercials.
I can share a lot with you on the subject. It’s also been a popular topic in my public speaking career. I have written a blog or two about it, so if you’d like to read more, here's a place to start.
Does AI Search Optimization Actually Work?
In my experience... it does.
Most of my newest clients found me through AI search, especially ChatGPT, Claude, and Google's AI-powered search results.
Did it happen overnight? Not even close.
I’ve spent the last five or six years publishing hundreds of videos, blogs, LinkedIn newsletter articles, and social content about on-camera confidence, communication, executive presence, voice acting, and on-camera acting.
Every piece added another signal that helped AI understand what I do and who I help.
Consistency matters. So does depth and authority.
But here's the part that I think matters most. I didn't write any of that content for AI. I wrote it for people, which ironically, is exactly what AI seems to reward. The better you answer real questions and create content that's genuinely helpful, the more likely AI is to recommend you.
It's rather encouraging, because it means we don't need to become robots to compete in an AI world! We just need to become even more human.
Believable, relevant, and trustworthy. That's what earns attention. And ultimately, that's what earns trust.
Five Ways to Increase Your AI Search Visibility
Answer the questions your customers actually ask.
Organize your content with clear headings and concise answers.
Include local information when it's relevant.
Publish consistently to demonstrate expertise over time.
Write for people first. AI will follow.
Have you started seeing traffic or clients from AI search yet?
I'd love to hear what's working for you.
✨ Upcoming Event ✨
Show up boldly and unapologetically human on camera!
I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances.
