Visibility Is NOT Vanity
- Laura Doman
- 1 day ago
- 5 min read
How to Use PR & On-Camera Confidence to Move Your Career Forward
If you’re a professional who wants to stop hiding behind the scenes and start showing up - on camera, in Zoom rooms, or in client presentations - this one’s for you. You want to actually get seen, heard, and booked, right?
Well, you’re in the right place, because today I’m talking about using public relations (PR) and on-camera confidence not just as “nice-to-have” skills, but as core engines for your personal brand and career momentum.
Visibility isn’t vanity. It’s value delivered.
Your ability to communicate with authenticity and confidence on camera builds trust, credibility, and connection faster than any press release or ad campaign ever could. Knowing how to present yourself confidently on camera and promote that presence is a game-changer.
Visibility is the new professional currency
“When you stop waiting to be discovered and start making yourself discoverable, the work finds you.”
Why I’m Speaking at MAVO 2025
I’m honored to be a featured speaker at the 10th annual Mid-Atlantic Voiceover (MAVO) Conference, taking place November 7–9, 2025, at the Westin Dulles Hotel in Herndon, VA.
At this year’s event, I’ll be presenting two sessions:
The Shameless Hussy’s Guide to Self-Promotion (General Session)
Shameless in Action: Crafting Your Self-Promo Blueprint (Breakout Workshop)
These sessions are built for voice actors, but the lessons translate directly to anyone who uses their voice, their face, their presence to win opportunities. Mindset, visibility, and PR - these are the building blocks for anyone who uses their voice or camera presence to grow their business or brand.
Self-Promotion 101
As a working voice and on-camera actor, I’ve experienced firsthand how visibility drives opportunity. Clients have to know you're out there before they're ready to do business with you! And showing up online gives them a chance to see you in action: who you are, what you have to offer, and how you can help them solve their problem.
That's how I've been invited to take a role in an indie film, voice a cartoon character, emcee a conference, moderate panel discussions, and run client workshops.
So how do you get started? You don't need anything fancy. No massive budget or large numbers of Instagram followers. To start: just you and your camera and the intention to show up - for the right audience, in the right way, consistently. That’s where PR and on-camera confidence merge into one potent strategy:
PR = your story + the platforms + the consistent presence
On-Camera Confidence = your face, your voice, your message delivered with authenticity and credibility
When you marry the two, you shift from hoping someone finds you, to making yourself findable. And that leads to more bookings, more trust, more clients, more influence.
Three Practical PR and Visibility Moves You Can Start Today
Here are three basic things you can do right now to start creating visibility online:
1. Audit Your Camera Presence
Film a short, one-minute video introducing yourself and your value to a client. It doesn't have to be "perfect" - nor should it be. Shoot it either portrait (vertical) or landscape (horizontal) style; just check your lighting, framing, and tone to make sure the video is on point. Good eye contact, too? On-camera presence signals your legitimacy in a way that audio alone cannot.
Ask yourself: Would I trust or hire this person? When you're being your authentic yourself, talking earnestly about your product or service, the answer is often "yes." The more you show up online, the more you'll build familiarity and trust with your intended audience - the heart of good PR.
2. Define Your Uniqe Story
PR starts with knowing your narrative. What is it that you do? Who do you help? What results or benefits do they realize from working with you? Write it out in one clear, succinct sentence:
“I help [who] do [what] so [why].”
Then expand it into one paragraph. Use it on your LinkedIn “About” section, in your next email pitch, or as your video opening line. It tells everyone what's you're all about!
3. Pick Two Visibility Actions This Week
If you're not sure of how you can become more visible, call up your buddy ChatGPT (or some other AI tool) and ask for a list of things you can do to promote your business. Here are two to get you started:
DIY Action: Record a quick video tip for your audience and post it on LinkedIn or Instagram with a caption your target client will respond to.
Collaborative Action: Reach out to someone in your network and propose co-creating a short video, podcast clip, or live session - something that gives you both exposure and cross-network reach. Who knows? With a new, larger audience, you may find a new opportunity within your business to pursue!
Your Next Step
When you get down to it, visibility isn’t about being loud - it’s about being clear. And intentional. You don't want to post just for the sake of posting. You have to show up with purpose, building a reputation as someone who communicates with authenticity and delivers genuine value.
Because when your message is clear and your confidence is visible, people listen. Opportunities appear. Doors open.
The right kind of visibility connects your story with the people who need to hear it most. And when you combine on-camera confidence with smart, consistent PR, you become not just known, but trusted.
If being on camera still makes you feel shy, awkward, or nervous, don’t worry - you’re not alone. Most people struggle with that at first. It’s exactly what I help my clients overcome every day: learning to feel natural, confident, and charismatic in front of the lens so their expertise and personality shine through. If you want some 1:1 help, let's talk a bit about it.
So take that next small step. Record a short video. Share your story. Let people see the face, hear the voice, and feel the passion behind your work.
You don’t have to wait to be discovered. You just have to show up.
You superstar, you. 🌟
Upcoming Events
MAVO 2025
November 7-9
Herndon, VA
The Shameless Hussy's Guide to On Camera Confidence
Want to learn more? Let's talk!
I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances.
