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  • How To Book a TV Commercial

    The same techniques that booked me the job can help you show up with confidence and charisma in your videos, too. I’ve got some fun news to share: I just booked a TV commercial! It’s a juicy one—comedic, full of personality, and totally in my wheelhouse. While I can’t reveal the details just yet (NDA and all that jazz), I  can  tell you how I landed the role… and why these very same steps can help  you  shine on camera in your own business videos, presentations, or online content. Whether you’re filming for your brand, pitching a new idea, or running a Zoom webinar, the secret sauce to being effective on camera is the same. And I'm gonna spill. Want to show up with more confidence and authenticity on camera? Take a cue from an actor, with tips you can apply to every video, pitch, or presentation you give. In this funny commercial, I jumped from behind a couch as my daughter's hallucination, offering Bobo's Oat Bars as a healthy treat - and nagging her to give me grandchildren. When you're confident, prepared, and present, people can’t help but watch - and believe. Just have fun while you're at it! The 6 Things That Booked the TV Commercial Authenticity No pretending, no polished persona—just me. Authenticity is what connects. Casting directors, just like your audience, can smell “fake” a mile away. When I showed up as the real me—warm, funny, and confident—they saw someone relatable and trustworthy. That’s what sells. Confidence Mindset is half the job. I went into the audition thinking,  I can do this. I am enough. Let’s go.  That trust in oneself, that quiet confidence carries through the screen. You don’t have to be loud to be powerful. You just have to believe in your own presence. Preparation I didn’t wing it. I studied the character and understood the tone and purpose of the ad. I thought about who the commercial was  for —who needed to relate to it—and connected it back to the parts of myself that could genuinely play that role. Your takeaway? Know your material and your audience. Preparation allows your authenticity to shine without distraction. Sense of fun (and play!) I relaxed into the process. I showed up ready to play and explore. And you know what? That energy  is magnetic. Whether it’s a casting room or a livestream, people can feel when you’re in the moment and enjoying yourself. It puts everyone at ease. Flexibility No ego, no rigidity. I took direction easily and adjusted my performance on the fly. I showed a variety of tones and emotions and demonstrated how I could play off the other actors in the scene. That made me a collaborator, a team player - not just a performer. Believability This is the part where everything else comes together. When I was prepared, authentic, relaxed, confident, and flexible—I became believable. And that’s what sold it. That’s what made them say,  “She’s the one.” A friend captured this one on TV! A non-partisan political ad that ran last fall and winter. I played a small-time florist with a tongue-in-cheek attitude about an upcoming tax proposal. How This Helps YOU Shine in Videos and Zoom Calls You don’t need to be an actor to use these tools. They apply directly to entrepreneurs, executives, coaches, and thought leaders trying to connect with audiences on video. Want your viewers to believe you? To  trust  you? To  buy from you ? Here’s how to apply this same formula: ✅ Be Yourself Skip the “professional” persona. Be the version of you that your clients love: clear, confident, and real. ✅ Own Your Mindset Remind yourself:  I’ve got this.  Mindset shows up in your posture, your voice, your eye contact—even through the camera lens. ✅ Prepare Know what you’re talking about. But more importantly, know  who  you’re talking to and why they should care. ✅ Stay Loose Have fun with it. A little lightness goes a long way. If you're too stiff or over-rehearsed, your message gets lost in the tension. ✅ Stay Flexible Be willing to try different angles. Be coachable. And if something unexpected happens on Zoom? Roll with it. ✅ Be Believable When all the above pieces are in place, this part happens naturally. And that’s what gets you booked, rebooked, or remembered. A funny spec spot for Doritos - their ads are always over the top! Lights, Camera, You! I can’t wait to share the final commercial with you once it airs next month. But in the meantime, think about where  you show up on camera. Whether it’s Instagram, LinkedIn, Zoom, or YouTube, your audience doesn’t need you to be “perfect.” They need you to be you. Want help refining your video presence? Or want an extra set of expert eyes on how you come across? I offer video audits and on-camera coaching designed to bring out your most confident, credible, and charismatic self. Let’s chat. Here’s to your next “booked it!” moment - on camera, in business, or wherever your story takes you. Lights! Camera! Legacy! Help Your Parents Shine In Heirloom Videos A 1 hour free webinar about preserving your loved ones' memories and stories for generations to come - and helping them show up on camera as their very best selves. Presented jointly with family legacy curator Sandy Goe. Wednesday, August 13 3pm EST / noon PST Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • Navigating the Chaos of Working from Home

    Quiet isn't always an option! Finding Peace When You Need to Sound Professional Working from home can be a blessing… and a bit of a circus. Especially when your “office” is also the family living space, the kitchen, or the spare bedroom that doubles as your Zoom studio, podcast corner, and laundry staging area. It's manageable - until you have a video to record, a masterclass to lead, or a job interview to nail, and your housemates decide  this  is the time to make smoothies, start a Netflix marathon, or practice their trumpet. (Yes, it happens.) I recently had one of  those  days. I had a short video to record for a client. Nothing big. A quick, polished message shot in my usual quiet home studio… only this time, my husband came home earlier than expected. Not a huge deal - until he started talking. Loudly. Think “booming voice echoing through the hallways” loud. And then? The blender. Because nothing says “healthy living” like a mid-morning smoothie. Except maybe a loud, whirring, five-speed kitchen appliance humming like a leaf blower in the next room. Don’t get me wrong - I’m all for healthy eating! But let’s just say the timing was a little less than ideal. And yes, I paused the video and gave him the look, though he still didn’t quite get it. Sigh. Let's just say the marital diplomacy had to become a little louder on my part.... If you’ve ever faced this kind of  home-office hustle , here are a few tips and tricks I’ve picked up (some the hard way!) that might just save your next recording session or live presentation. Creating a professional video or presentation from home is possible even in a noisy house, if you plan smart, soundproof creatively, and stay flexible. "Silence is golden... unless you work from home, then it’s just rented by the hour."  —Unknown Dealing With Noise When Working From Home Try to schedule important recordings or virtual presentations when the house is at its quietest. For some, that’s early in the morning before anyone else is up. For others, it’s late at night after everyone’s turned in. If you're lucky, you know your family’s rhythms well enough to predict when the blender is most likely to make an appearance. Timing is everything! Simple Soundproofing Tips from a Voice Actor A little soundproofing goes a long way. As a voice actor, I’ve picked up a few tricks that help turn an echoey room into a more controlled environment. Think soft. Use heavy curtains or blackout drapes. Lay down a rug or carpet to absorb sound. Add fabric wall hangings or invest in affordable sound panels. Choose a room that’s  away  from the kitchen or family room if you can. If you want a little advice from the good folks at NPR, check out this article . But don't rule out a closet full of clothes. In a pinch, it can be a surprisingly good recording space. Just add in a physical or virtual backdrop... unless you're a fashion consultant, of course! Video Recording Equipment That Helps You Look - and Sound! - Professional Using a quality microphone can help tremendously. I personally like a lavalier mic clipped just inside my shirt—discreet, effective, and close enough to pick up my voice while reducing background noise. Pro tip: Choose a lav mic with an extra-long cord. That way, you can step away from the camera, move around a little, and still be heard clearly. I've created a few very short videos that give you easy and inexpensive options for good sound and indoor and natural lighting , including an overview of everything you'll need to get started. Places You Can Record Outside the Home Sometimes, home just isn’t the right place for a recording. If that’s the case, consider renting a space: Local podcast studios often offer affordable hourly rentals. Search by entering: "affordable podcast studio rentals for your (city)" - just plug in your location or type "major cities." Chamber of Commerce offices may have quiet rooms you can book—some even have recording equipment. Search for one near you here . Libraries are underrated gems. Many have study or conference rooms you can reserve for free. Friends or family homes - with a heads-up and a bit of coordination - can make a perfect temporary studio if they’ll be out or occupied in another part of the house. Just don’t forget to bring your gear, and maybe a light or two for good measure. Bottom Line: It’s Not Always Going to Be Quiet Life happens. People come home. Kids need snacks. Dogs bark at delivery trucks. Blenders blend. And despite your best efforts, the perfect moment for peace and quiet might not arrive. But that doesn’t mean you can’t find your workaround. With a little planning, a dash of creativity, and a healthy dose of humor, you  can  carve out the space and quiet you need to show up as your professional, polished self - even if you’re just a few feet from smoothie central. Good luck out there, fellow remote warriors. May your Wi-Fi be strong and your household distractions be mercifully brief. And if you need a little help, let's set up a time to talk . Grand Connection Summer 2025 Giveaway One of my favorite networking groups has gathered gifts from its top experts in business, health, marketing, and mindset and is offering them at NO COST to the general professional community. Are you looking to sharpen your strategies, recharge your energy, or grow your impact? There’s something here for you - all complimentary and without obligation. ' Good through July 31, 2025 Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • Help! I'm On Camera. Where Am I Supposed to Look?

    Your Guide to Eyelines, Confidence, and Connection You’re about to hit “record.” You’ve prepped your notes, checked your lighting, and taken a deep breath. Then… you freeze. Where  are  you supposed to look? Welcome to the magical world of  eyelines, "actor speak" for where your eyes should focus when you're on camera. It may seem like a small thing, but trust me, it makes a huge impact on how your viewers perceive you. If you’re not used to being filmed beyond a few selfie videos on your phone, figuring out where to direct your gaze can feel awkward. But here’s why it matters:  we connect through the eyes. Whether you're live or pre-recorded, your audience wants to feel like you're speaking  to them , not past them. That connection happens when they can clearly see your face and your eyes - that’s where trust, authenticity, and emotion live. Are you credible? Does what you're saying truly matter? Viewers look to your eyes to decide. Hmmm.... don't know about this one.... Humans are wired to seek meaning and connection in another person’s eyes and facial expressions. Why Your Eyes Matter on Camera Think of the last video you watched where someone truly grabbed your attention. What made them compelling? Chances are, they looked straight at you... or at least felt like they did. That’s because  we’re wired to seek meaning and connection in another person’s eyes and facial expressions.  It’s how we read emotion, sincerity, and intent. Even in a video, we’re unconsciously asking: Does this person believe what they’re saying? Do I believe them? Can I trust them? And our emotions often decide long before our brains catch up. How to Get Comfortable Looking Into the Lens Let’s be honest: staring at a tiny lens can feel… weird. Like you’re talking to a robot. And if you’re nervous, your “steady gaze” may resemble something out of a horror film. Great for Halloween, not so much for your business brand. Here are a few ways to make it easier: Picture a real person  you’re comfortable talking to: a friend, a client, a colleague. Tape a photo of them next to the lens, if that helps. Focus on your message.  You have something valuable to share. Let your passion drive your delivery. Move naturally.  Look away when gathering your thoughts. Gesture as you normally would. Don’t freeze. Just keep your movement controlled and camera-friendly. You’re not a statue. You’re a human - so act like one. When It’s Okay Not to Look Into the Camera There are situations where looking directly into the camera isn’t expected. Or appropriate. Let’s walk through a few: The On-Camera Interview You’re being interviewed - great! Less pressure. But where do you look? If the interview is virtual (like on Zoom), the best bet is to  look into the camera when you’re speaking , especially during your key points. Try placing the interviewer’s Zoom box as close to your webcam as possible — this lets you react to them naturally while maintaining decent eyeline. If the interview is in person and both of you are on camera: Angle your chairs about 45 degrees toward each other. Not side profile, but not head-on either. Look at the interviewer while they’re speaking, but  turn to the camera when delivering your answers . This makes the viewer feel included in the conversation. In a live audience setup, shift your attention between the interviewer, the camera, and the audience. Just don’t lose the audience’s connection entirely. If the interviewer is off-camera (you lucky introvert, you), then look slightly off-center toward them, but make sure the camera still catches most of your face. And yes, you can sneak in a look at the camera now and then to draw the viewer in with a smile or a punchline. The Panel Discussion Here’s the good news: you don’t need to overthink this one. In panel setups, whether around a table or lined up on stage, the camera’s usually capturing a wide shot. Focus on the people you’re talking to , not the lens. Just remember: Don’t zone out. (No side-eye or mid-sentence yawns, please!) Stay engaged and present in the discussion. Keep your posture aligned with the tone of the event: professional, but relaxed. The Demonstration Video (a.k.a. Show and Tell) Doing a how-to video? Demonstrating a product? Explaining a chart or diagram behind you? Focus on what you’re doing , but look up at the camera occasionally to include your audience. For example: assembling a piece of furniture? Look at the camera after each major step, like you’re checking that your viewer is still with you. “See what I did there?” goes a long way toward keeping people engaged. Working with CGI or Green Screen Now you’re really acting! If you’re interacting with something imaginary, like a graphic that’ll be added in post-production, you’ll need to use your imagination. Pretend that invisible object or character is  real  and positioned where it will appear in the final shot. Look toward the imaginary object, but try to keep your face visible to the camera. Don’t turn your back to the camera unless directed. Ask your director or video producer for guidance. (They should know exactly what they want.) Sometimes, you  will  look into the lens. Other times, you’re part of a scene. Either way, keep your performance honest and connected, even if it’s with thin air. Final Takeaway: Let Us See You Whether you’re being interviewed, demonstrating something, or starring in a green screen extravaganza, the key to strong on-camera presence is simple: Let the viewer see your face. Let them see your eyes. Let them see  you . Practice with your phone. Review your playback. Get comfortable. And when in doubt, ask someone who knows the ropes - like me. Want 1:1 help getting camera-ready for your business or brand? Reach out. I’d love to help you shine on screen. Upcoming Events Grand Connection Summer Giveaway Happening now! Download a variety of products and services from businesses participating in Grand Connection's biggest giveaway of the year. I'm offering a 13 page guide with my 10 best strategies for shining online PLUS a complimentary 45 minute session to assess one of your short videos and provide professional coaching. Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • On-Camera Confidence at Sea: A Phone, a Pillow Fort, and a Paid Gig

    Yes, you can stay visible, credible, and camera-ready, no matter where you are in the world. I’m writing this from the deck of a cruise ship somewhere between the Faroe Islands and Iceland. It’s a dream trip - and yet, in the middle of glaciers, puffins, and Nordic sunrises, I found myself back in performance mode: recording a national radio spot and auditioning on-camera for a major commercial brand… from my cruise cabin. Two different things, one small space. Here’s the kicker: I had no fancy studio. No controlled lighting. No broadcast-quality voiceover booth. Just a smartphone, a mic and small gear I travel with, and the confidence I teach my clients every day. And you know what? It worked. Confidence on camera isn’t about having the perfect environment - it’s about mastering your energy, message, and mindset no matter where you are. Your Confidence Is More Important Than Your Setup So many entrepreneurs I work with tell me, “I’ll start creating videos when I have the right camera,” or “I need a perfect space first.” But here I was—no soundproofing, minimal lighting—delivering a paid commercial voiceover and submitting an audition I’m proud of. It’s not about perfection. It’s about presence. And presence begins with the confidence you have in yourself. Simply put, you’re enough. You don’t need a highly polished setup. Videos that perform the best are often those that are most casually shot. And if you wait for your setup to be “perfect” – face it, you’re procrastinating and it’s unlikely that your winning video will ever be made. No video, fewer leads converting to happy, paying clients. So just do it! You don’t need a perfect setup to show up powerfully. You just need the courage to press record. On-Camera Confidence Is a Skill - Not a Trait Confidence begins with the basic skills that help make you comfortable and natural on camera. And they work ANYWHERE. And can be done by ANYONE. Whether I’m on a TV set or a cruise ship, I use the same techniques I coach: breathwork, mental focus, body awareness, and connection to my message. So I don’t worry about feeling  ready . I make myself  present . And just do my thing because I know what I want to say. That’s what sticks on camera. Authentic energy. Not flawless production. Professionalism Can Travel Some people like to shut all business down when they’re on vacation. Others, like me, prefer to keep their hand in it. When you’re not on vacation, though – let’s say you’re traveling on business or visiting family – you CAN bring just enough equipment with you to do your show on the road. And then use what’s on hand! On Camera ... For Your Videos For videos, you just need the basics: camera with tripod, lighting, sound, and backdrop (or a nice background setup). Here’s what I did for my on-camera audition: Camera on a tripod The camera app on any smartphone works just fine. I turned the camera horizontally to shoot in landscape mode, and had it securely on a lightweight, compact, expandable tripod.     Lighting I attached a small, bright light normally used for Zoom calls and webinars to my laptop, which I had perched on top of a suitcase on top of a chair to give it sufficient height. I positioned this behind my camera on the tripod. (I could have also brough a standing ring light with a phone holder, but that would have been too big and bulky to bring on my trip.)     Sound This was easy. I have an external lavalier mic with a very long cord, but the sound on my phone worked well enough on its own, so I didn’t bother with an external device.   Backdrop I used the heavy, plain white drape that closed across the window of my cabin. If light were to penetrate through the curtain, I would have used a solid color of wall instead. (Sometimes you have to take down a painting or two.) Overall… easy peasy! Voice Over ... When You Just Want Narration For Your Videos The client needed voice over for an upcoming radio commercial. No problem! The voiceover setup was a bit more specialized, but I have a tiny travel kit that I bring with me that includes a small microphone on its own tripod, headphones, a compact preamp, and of course, my laptop with software for recording and editing. The biggest challenge when recording a voice over way from your studio? A quiet space, hence the McGyvered “pillow fort” in the photos below, assembled from pillows, cushions, and that same suitcase popped onto a small sofa. Here are a couple photos of my rigged VO setup: By the way, if you want to know the specific equipment I use for either videos or voice overs, just drop a comment or DM me. Want to Feel This Kind of Confidence On Camera? Whether you’re launching a course, growing your brand, or starting to show up on video for the first time, you can do this! I can help you go from hesitant to high-impact. My clients aren’t actors—they’re experts who are ready to own their message on camera.   If you’d like to learn how to build unshakable on-camera confidence (even when you’re not in a “perfect” setting), check out my coaching program . Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • Confidence on Camera: 3 Common Struggles and How to Overcome Them

    Go from "meh" to memorable by building real confidence on camera So… your camera’s on. Your notes are ready. Your lighting is  okay-ish . And yet, you freeze. Why? Because showing up confidently on camera can feel like walking a tightrope while trying not to hate how you look and how your voice sounds in playback. (Spoiler alert:  everyone  hates how they appear on video at first.) The good news? On-camera confidence isn’t some magical gift bestowed upon actors, YouTubers, and TEDx speakers. It’s a learnable skill, and it starts with understanding what’s really getting in your way. Let’s look at the top three reasons people feel awkward, insecure, or just plain panicked when the red light goes on… and how to fix them. Confidence on camera isn’t about perfect lighting or flawless delivery—it’s about connection, not perfection. 1. Stop the Self-Judgment On Camera: You're Not Here to Win a Beauty Pageant We’ve all been there. You finally hit “record” and suddenly all you can think about is: Why is my forehead so shiny? Do I always blink that much? Wait... is that a new wrinkle?! Here’s the truth:  your viewers don’t care about your flyaway hair. They care about your  message . Unless you’re live-streaming to a group of teenage girls, no one is there to critique your appearance. They’re watching because they believe you can help solve a problem. Teach them something. Make them feel understood. 👉 So stop turning the spotlight inward. 👉 Start focusing outward - on  them . Pro tip:  Confidence doesn’t come from perfection. It comes from connection. 2. Overcome Fear of Public Speaking: You're More Ready Than You Thi nk Not feeling like the expert? Welcome to Imposterville. Population: um, everyone. Maybe you’re unsure of your material. Maybe you're not used to speaking on this particular platform. Or maybe that tiny voice in your head keeps whispering:  “Just who do you think you are?” Here’s the fix:  Talk like you're speaking to a friend.  Not your entire LinkedIn following or even some nebulous audience. Just one person who’s right in front of you. Technically … it’s true! Most video viewers watch solo, so talking to camera is, in a way, a 1:1 experience. Personal, conversational, and intimate, as in a familiar or close way. Preparation is essential, too. Know your stuff inside and out. That way, you’re not worrying about “getting it right.” You’re just  sharing what you know . Remember: Your audience wants you to succeed. They’re rooting for you. They’ll forgive a fumble if your  value  shines through. 3. Get Comfortable On Video: Practice Makes Presentable Let’s be honest: talking to a cold, silent lens is weird. It just is. You don’t get facial reactions. Or nods. Or that little  “mm-hmm”  of validation. Oftentimes, it’s just a little bright colored light on your laptop… and it’s certainly not reacting to you at all. It’s no wonder it feels unnatural at first. But here’s the deal:  The camera gets less scary the more you use it. Try these confidence-building habits before going on video: Warm up.  Move your body. Loosen your jaw. Do a few vocal exercises. (No, humming loudly at your pet doesn't count—but it’s a start.) Hydrate.  Dry mouth = bad enunciation = self-conscious spiraling. Breathe.  Seriously. Check out my video on breathing exercises  to quickly calm and steady yourself, if you find yourself turning into a statue before your shoot. Practice.  Record. Watch it back. And be nice to yourself while doing it. Imagine . No one to talk to? Keep a real person in your mind’s eye. Put their photo next to the lens. Or… ask a real person to stand behind the camera and talk to THEM directly. Remember, you don’t have to love how you look or sound. You just have to keep showing up. “Confidence doesn’t come from perfection. It comes from connection.” Bonus: Want Authenticity Online? It's All About Being Present Here’s your permission slip to stop chasing the perfect take. Mess-ups happen. You’ll forget a line. You’ll stammer. You might even say “uhhh” more times than you’d like. But that’s okay. Your audience isn’t looking for a polished robot.They’re looking for a real human being with something helpful to share. So take the pressure off.Smile . Speak. Connect.Your confidence will grow with each video you make—not before. Final Thoughts: Confidence Comes From Action Confidence isn’t some mystical energy you have to summon before you press “record.”It’s the reward for doing the thing—even when it feels awkward. So the next time you’re tempted to shrink back from the camera? 👉 Remember this: Your job is to show up. Serve. Be real. The rest will come with practice (and a little self-kindness). Now go ahead. Hit that red button. You’ve got this. Want some 1:1 help? Let's schedule your complimentary assessment session. I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • Why In-Person Voiceover Sessions and Auditions Still Matter in a Remote World

    Remote is convenient. In-person is unforgettable. Isolation has its limits. We all learned THAT lesson pretty well during the pandemic. For voiceover artists, though, not much has changed. The joke goes that we talk to ourselves all day long in a padded room. Truth! We’re all working from home studios and those booths are pretty well padded to keep great sound quality IN and the sound of leafblowers and other noisemakers OUT. This week, though, I had the rare pleasure of recording a character voice for an animated film — not from my trusty home studio — but in an  actual  recording studio with  actual  people. And it was glorious. Love these opportunities for honest-to-goodness in-person voiceover sessions! It’s a treat nowadays to record at a client location. No matter that they were four hours away - road trip time! And it was absolutely worth it. The room still wins — for creativity, emotion, and connection. Recording for Animation with a Creative Team: In-Person Voiceover Sessions Rule! First off, nothing beats the energy of being in the room with other creatives. The director, the audio engineer, fellow cast members — we were all there together, bouncing ideas off each other, sharing laughs, and building chemistry in real time. You just don’t get that same spark over Zoom, no matter how strong your Wi-Fi is. The studio team was incredibly welcoming. They even gave us a tour — we got to see early renderings of many of the characters, listen to some of the other voices already recorded, and get a real sense of the project’s vision. There’s something special about watching rough animation and thinking, “That goofy face is gonna have my voice!” It’s magic. And let’s not underestimate the power of a good lunch. We finished early, which meant we all went out and shared a meal — that rare bonding moment where the work pauses, the walls come down, and the real connections begin. Sandwiches, laughter, and a shared creative buzz. Honestly? That’s the stuff I live for. Self-Tapes vs. In-Person Auditions: What Actors and Casting Directors Lose The on-camera side of the biz has its own version of the same story. Thanks to the pandemic, self-taping became the norm. Instead of going to casting offices, we found corners in our homes to turn into mini-studios (even if we had to take them down again after every taped audition). Ring lights became household fixtures. Tripods of all shapes and sizes became the hot new collectible. And we all debated the merits of light blue vs. grey as the "best" background color ... and how to get it. My choice? The blue popup screen, hands down. Sure, self-tapes gave us some perks. You could do as many takes as your sanity would allow and send in the best one. (As long as you didn't overdo it and start cranking out over-rehearsed stale auditions!) Casting directors liked them. They could see far more actors per role than ever before. They could also choose to play only a few seconds of an audition - or choose not to play an audition at all - with the actors none the wiser. "Human connection feeds the soul. Not just the pocketbook." But everyone missed out, too. Gone was the chance for the actor to meet with decision-makers face-to-face. No more opportunity to be redirected in the room to better match what the casting director wanted to see and to show your range. Casting and production missed out, too. No seeing how an actor could shift in the moment, no personal vibe-check. Sure, Zoom callbacks could provide some of that, but it just wasn't the same as being in the room together. All said and done, that’s why this next part was such a gift. What I Learned in a Live Acting Workshop with a Film/TV Casting Director Today, I attended an in-person on-camera workshop led by a casting director visiting from LA. What a breath of fresh air! He shared what he  really  looks for in auditions (spoiler: authenticity still wins), and we got the rare chance to be directed — and redirected — live. It felt like a reunion and a masterclass all rolled into one. I hadn't seen many of the other actors in a very long time. I had heard of this casting director, but had never met him live before. He turned out to be a great guy! Very approachable and down-to-earth. The casting director seemed to enjoy it, too. He got to scout new talent, see actors take direction in real time, and connect with us beyond our audition reels. We were able to show him our work and our personalities — and maybe, just maybe, leave a lasting impression. The Future of Voiceover and On-Camera Work: Connection Still Counts Honestly? Who knows what the future holds. The industry’s always evolving. Self-tapes aren’t going away, and remote work is here to stay. But these moments — the in-person ones — remind us why we got into this in the first place. Because behind every audition, every scene, and every voice in an animated film is a real, live human being who wants to connect. So when you get the chance to work in the room again? Grab it! That human connection feeds the soul. Not just the pocketbook. Laura's Quick Tips Go In-person when you can! It fosters creative chemistry and real-time collaboration that Zoom can't replicate. Recording at a studio can reignite passion and provide valuable insight into a project's bigger vision. Casting directors benefit from seeing how actors respond to live direction — and actors get the chance to truly connect. Live workshops can lead to deeper understanding, stronger industry relationships, and long-term impressions. Even in a digital world, in-person interaction remains a career game-changer. British vs. American voice overs! Racy lingerie. Rampaging Vikings. Pronunciation wars. It's all here! In one very funny, award-winning podcast show. I'm still amazed that they had me on as a guest. We kinda went off the rails! Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • What to Do With Your Hands on Camera for a Natural, Confident Delivery

    Tame distracting gestures, elevate your on-camera presence, and learn how to move with purpose. Are you a hand-talker? If so, you’ll need to dial it back a bit for video. On camera, even small gestures can seem exaggerated—especially in a tight shot. Your viewer is focused on a flat, two-dimensional image. No peripheral vision. No full-body context. Just you—and maybe just your head and shoulders. Big sweeping gestures, fluttering fingers, or rapid arm movements can become highly distracting. But the opposite extreme—standing stiffly with zero movement—makes you look robotic. So how do you strike the right balance? Your hands should support your message, not distract from it. Use gestures with intention, within your frame, and always in service of connection. Finding the Sweet Spot: Natural, Not Robotic The key to on-camera confidence is appearing relaxed and natural. But “natural” can be tricky when nerves kick in. Nervous energy often shows up in clenched jaws, hunched shoulders, or jittery hands. To relax before a shoot, try: Deep breathing Gentle stretches or a short walk Hydrating to flush out excess sugar and calm the body Another helpful tip? Understand your camera frame . Knowing what the viewer will (and won’t) see helps you adjust your gestures to stay polished and professional. Use natural and engaging gestures that support your words. If you're a hand-talker, it may take some adjustment to get there. Understanding Your Frame: It Changes Everything There are typically three types of camera shots used in business videos, webinars, and Zoom presentations: Head & Shoulders (Close-Up) Waist-Up (Medium Shot) Full or ¾ Body (Wide Shot) Each one affects how your gestures are perceived and how much movement is too much. Let’s break them down. What to Do With Your Hands in a Head-and-Shoulders Frame This “talking head” setup is common in Zoom meetings, interviews, and video messages. ✅ DO: Let your hands gesture naturally below the frame. Allow subtle shoulder or upper arm movement to suggest energy and engagement. Sit or stand tall with relaxed shoulders and direct eye contact with the camera. ❌ DON’T: Lean too far back (you’ll look disengaged). Hunch forward (you risk looking aggressive or unapproachable). Slouch to the side (viewers may wonder if you're tipping over). Think posture and presence. Even in a tight frame, your body speaks volumes. Gesturing in a Waist-Up Frame Now your arms—and sometimes your hands—are visible. If you're a big hand-talker, this is where things can go awry. ✅ DO: Keep your hands loosely at your sides or gently resting in front of you. Use subtle, purposeful gestures that stay around chest or waist level. Practice on camera to find your “gesture zone”—what feels natural and looks professional. ❌ DON’T: Cross your arms (it closes you off). Gesture wildly (it's distracting). Clench fists or fidget (it signals nervousness). Place hands behind your back or on your hips (these give off authoritarian or confrontational vibes). Moving Naturally in a Full Body Shot In a wide shot, you’ll likely be walking or moving. Think keynote speakers, product demos, or hosting a video on location. ✅ DO: Walk naturally with relaxed arm movement. Speak when planted firmly; move between points when not speaking. Keep facing the camera as much as possible. ❌ DON’T: Swing your arms stiffly. Slouch—ever. Turn your back to the camera unless absolutely necessary (viewers want to see your face and hear your voice clearly). Camera Tricks: “Cheating” for a Better Visual Need to reference something behind or beside you? Don’t turn away fully. “Cheat” like an actor by staying open to the camera while gesturing toward the object. A small, subtle hand motion can effectively draw attention without breaking connection. This technique takes a little practice but works beautifully on screen. Final Take: Practice Makes Poise Your hands are powerful communicators. On camera, they just need a little finesse. Match your gestures to the frame, relax your body, and focus on connection—not perfection. 🎯 Remember: Less is more. Let your message shine. With time and awareness, your gestures will stop being a distraction—and start becoming one of your best on-camera assets. Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • What Actors Know That You Don’t (But Should) About Being On Camera

    How voice and on-camera acting skills can help non-actors rock the lens with ease and confidence Not long ago, I was asked in an interview:  “How does on-camera and voice acting inform on-camera readiness for non-actors?” Great question. And honestly, it’s one that more professionals should be asking themselves before hopping on Zoom, shooting a LinkedIn video, or recording a presentation that sounds like someone reading their insurance policy aloud. Let’s face it. Not everyone is dying to be on camera. In fact, many people would rather eat kale three meals a day than watch themselves fumble through another take. But here’s the thing:  you don’t need to be an actor to be good on camera—you just need to think like one . Besides the specific, actionable techniques I teach in my  On-Camera Confidence  program (shameless plug, but seriously—it works), there are  five actor-inspired mindset shifts  that can make a huge difference in how you show up on screen. Whether you’re in a Zoom meeting, recording a training module, or just trying to  not look like you’re in a hostage video , these tips will help you appear more natural, confident, and yes, even a little charismatic. The secret? Connection, not performance. That means staying grounded in the message, not in self-judgment. Imagine the camera is your friend. Coffee not included. “Perfection is boring and hard for the viewer to relate to. Just be yourself—quirks and all.” 1. Get comfortable on camera by imagining you're talking to a friend Let’s demystify the camera. It’s not judging you. It’s not silently mocking your haircut. It’s just a lens. And here’s the secret:  the camera creates the illusion of a 1:1 connection . Chances are, your audience isn’t a big group watching on a Jumbotron. It’s one person. In their sweatpants. On their couch. So instead of performing for a crowd, imagine you’re talking to someone specific—like your favorite client, your best friend, or that colleague who actually laughs at your jokes. When you shift into a more  conversational, one-on-one energy , you come across as warm, relatable, and human. Which, let’s face it, is a pretty solid upgrade from robotically reciting your bullet points. Oops.... Can i have a do-over? 2. Stop being a perfectionist on video Here’s some freeing news:  you don’t need to be perfect on camera . You don’t even need to be  polished . In fact, being a little quirky makes you more likable. Actors aren’t cast because they’re flawless. They’re cast because they’re interesting. They bring quirks, depth, and humanity to their roles—whether that means a crooked smile, an odd vocal tic, or a well-timed eye-roll. And guess what?  Your audience doesn’t relate to perfection. They relate to people. So embrace the occasional “um,” the side-eye to your notes, or the sudden appearance of your cat in the background. That’s called being real. (Though yes,  we  do  want to ditch the filler words , like “you know” or “like,” if they’re taking over your sentences. That’s a fixable habit, and we work on that in my program.) Just 'cause it's business doesn't mean you have to be formal and presentational. 3. Speak conversationally in business videos Here’s an actor’s secret sauce:  acting is reacting . That means staying present and responding in real time—not just spouting off memorized lines like a voicemail greeting. In business videos, this translates to something powerful: don’t just talk  at  your audience. Talk  with  them. React to what’s happening in the (virtual) room. If you’re on a live call, take cues from body language or questions. If you’re recording, imagine how a viewer might respond—are they confused? Curious? Checking their email? Use pauses. Emphasize key points. Adjust your tone like you’re in a conversation, not delivering a corporate soliloquy.  It’ll feel more natural for you—and way more engaging for them. Stay focused on your message vs. a script. It's a world of difference! 4. Stay present while speaking on camera by focusing on your message Here’s where  improv  training comes in. One of the first things actors learn is to  be in the moment . Because if you're stuck worrying about how you're coming across, you're not focused on who you're helping. Newsflash: most people aren’t scrutinizing your hair or counting how many times you say “actually.” They’re tuned in because they want your insight, your solution, your perspective. So stop self-editing mid-sentence. (Spoiler: it’s obvious.) Instead,  stay grounded in your message , trust that you know your stuff, and remember—if you forget something, it’s not the end of the world. Keep a bulleted list handy, take a breath, and keep going. Bullseye! Don't try to talk to everyone ... just your core audience. 5. Tailor your message to your live or video audience Every actor worth their SAG card knows the five W’s before they ever roll camera:  Who am I? What am I saying? Where am I? When is this happening? And most importantly—why? The same should apply to your business video or presentation. Why are you creating it? Who is it for? What do they care about? When will they watch it—and in what kind of mental state (rushed? caffeinated? bored out of their skulls?)? Knowing your “why” grounds your message and makes it far more compelling.  Instead of just talking  at  a lens, you’ll be communicating with purpose. And when people sense purpose, they pay attention. You don't have to be an actor to be great on camera. Just borrow a technique or two. The Bottom Line You don’t have to be an actor to look and sound great on camera. But you  can  borrow a few of our tricks. By shifting your mindset—talking to one person, letting go of perfection, reacting in real time, staying present, and remembering your why—you’ll not only  improve your on-camera presence , but you might actually start to enjoy the process. (Gasp!) So the next time you power up Zoom or hit record on your phone, channel your inner actor. (Even if your only prior experience was in the 6th grade musical. No judgment.) And if you’d like a little help transforming your camera dread into camera confidence, you know where to find me. Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • How to Unlock Creativity at Work (Even If You Think You’re Not Creative)

    Creativity is the fuel behind innovation, leadership, and problem-solving in the workplace. Think you’re not creative? Think again. Creativity isn’t just for artists—it's a prized attribute in corporate leaders. It's the vision behind the company and the drive to take it forward into new areas ahead of the competition. It's anticipating what your customers want next, even if they don't realize it themselves. That's why, contrary to popular opinion, the office is NOT the place where creativity goes to die. Apply creativity to business and you get visionaries and wildly new products, like the iPod and iPhone when they were first introduced. Creativity may lay dormant, but it's within each of us and CAN be stoked and encouraged to burn brightly. I had the pleasure recently to be a panelist with artists, musicians, film producers, and business consultants on this very topic. The original question was: How do we bring creativity to the workplace? Wake it up. Recognize it when you see it. Stoke it. Apply it! My position is that the workplace is never without creativity. It's not a matter of finding a way to bring creativity IN, it's a way of letting it out. While the other panelists primarily talked about bringing outside interests into their offices to liven things up, I suggested a few ways to lure employee creativity out of hiding. The reception during and after the event was positive enough that I thought to share them with you in this blog. Creativity is a skill, and like any skill, it can be developed. And it's a muscle. The more it's worked, the stronger it becomes. Why Most People Think They’re Not Creative — and Why They’re Wrong The first barrier to creativity is mindset. Too many people believe that creativity is something you’re born with—or not. That’s simply not true. Creativity is a skill, and like any skill, it can be developed. We’ve been taught to equate creativity with the arts. But creativity shows up in how you solve problems, structure a spreadsheet, write an email, or lead a meeting. It’s in your questions, your curiosity, and your ability to connect unrelated dots. What if still seems to be asleep? Here's how to nudge it out of bed: Nature - take a walk! Get out of your head and enjoy the outdoors. Rest - some of our best ideas come when we're asleep.   Distraction - walk away from your problem and do something else. Sometimes the solution just sneaks into your brain when you least expect it. How to Wake Up Your Creativity: 3 Simple Habits If your creativity feels a little sleepy, don’t worry. Here are three small but mighty habits to coax it out of bed: Ask “What if…?” regularly.  This simple prompt breaks you out of habitual thinking. “What if we pitched this upside-down?” “What if we launched with no budget?” “What if we solved this like a puzzle instead of a problem?” Change your environment.  Even slight shifts—working in a different room, taking a walk during lunch, or adding a plant to your workspace—can jumpstart new ideas. Embrace imperfection.  Creativity dies under pressure to be perfect. Give yourself permission to brainstorm badly, doodle poorly, or write a messy first draft. How to Recognize Hidden Creativity in Everyday Life The most overlooked aspect of creativity? It’s already happening around you—you just need to notice it. A colleague who finds a faster way to handle client onboarding. A manager who adapts a meeting format to energize the team. A team member who turns data into a compelling story. Recognizing and affirming these creative moves builds momentum and morale. You validate that creativity is real, valued, and alive in your culture. Tools to Fuel Your Creativity at Work and Beyond Once you begin to spot and awaken creativity, you can actively stoke it. Here are a few tools and techniques to keep the fire going: Creative software:  Explore tools like Canva, Miro, MindMeister, or Notion to visualize your thinking. Improv techniques:  Try “Yes, and…” during brainstorming sessions to build on ideas without judgment. Daily journaling or voice memos:  Jot down one weird or interesting idea per day. You’ll build a personal idea bank. Cross-training:  Encourage learning outside your primary discipline—techies attending a writing workshop, marketers shadowing developers, etc. Creativity Is Good for Business: Here’s How to Harness It When employees feel free to be creative, engagement goes up. So does innovation, productivity, and even retention. Companies that prioritize creativity outperform their competitors in revenue growth, customer satisfaction, and employee morale. Creativity is not a "nice to have"—it's a business advantage. Ready to Let Creativity Loose? Want help bringing more creative confidence into your team or client sessions? I coach professionals to connect with their inner creative and show up more dynamically—on camera and off. Let’s talk! Creativity is a skill, and like any skill, it can be developed. And it's a muscle. The more it's worked, the stronger it becomes. Top 5 Quick Wins to Spark Creativity Today Take a 10-minute walk in a new environment Doodle your to-do list Play a word association game with a colleague Switch your routine for a day Ask “What would [insert admired person] do in this situation?” Creativity isn’t a mystery—it’s a muscle. Start flexing it, and you’ll be surprised how fast it grows. UPCOMING High Performance Founder Summit Beginning May 19 I'm delighted to be one of 20+ speakers for driven entrepreneurs, business owners, and founders who are ready to build the skills and mindset of high performance. This summit provides tools and processes for optimizing your leadership, systems for scaling, strategies to create brand authority, and ideas for performing your best without burning out. And yes! There will be bonuses and free gifts from each speaker, so you’ll leave with tangible next steps you can put into use immediately. Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • From the Booth to the Boardroom: Voiceover Tips to Level Up Your Public Speaking

    Why Entrepreneurs Should Steal Public Speaking Tips from Voice Actors (Seriously, It Works) If the idea of public speaking makes you want to crawl under your desk and email your presentation instead—you're not alone. But what if I told you the secrets to commanding a boardroom aren’t so different from what I use to voice a sassy robot, a heartfelt narrator, or that commercial you swear you’ve heard before but can’t quite place? As a working voice actor, my voice is literally my business. But over the years, I’ve realized the same techniques I use behind the mic can dramatically improve how anyone presents themselves in front of an audience—whether you're pitching to investors, leading a team meeting, or delivering a TED Talk (or, you know, just trying to not sound like a sentient voicemail system). So grab a warm beverage, take a comfy seat, and let me walk you through some tried-and-true public speaking tips straight from the voiceover booth . Your voice is a business tool—use it like a pro, not like you're ordering drive-thru. Money's in your pocket when you steal a few public speaking tips from a voice actor! “Your voice isn’t just how you sound—it’s how you connect, lead, and leave a lasting impression.” 1. Breathe Like a Pro (or at Least Like You’re Not Being Chased) Breath control is the unsung hero of both voice acting and public speaking. Think of it like fuel for your vocal engine. Without good breath support, you end up speaking too fast, trailing off at the end of sentences, or sounding like you’ve just sprinted up a flight of stairs mid-pitch (been there). Professional voice training helps you breathe intentionally , support your voice, and control your pace. It’s what allows you to sound clear, calm, and confident—even if you're internally panicking about that slide that loaded funny. Breathe, for heaven's sake! It'll allow you use your voice in interesting ways - and keep your audience awake. 2. Dynamic Delivery Beats Death-by-Monotone In voice acting, we live and die by our dynamic range. Volume, pitch, rhythm, tone—it’s how we keep a listener engaged when they can’t see us. The same rules apply to public speaking. Want your audience to stay awake and actually remember what you said? Vary your vocal delivery. Emphasize key points. Pause for effect. Whisper when it's dramatic. Speak up when you're excited. (And please—avoid monotone unless you’re being ironic.) Pro tip: Record yourself practicing a presentation. If you sound like the “bueller... bueller...” teacher, don’t worry—it’s fixable. 3. Get Physical—Even If You're on a Zoom Call Here’s a voice acting secret: we’re rarely still in the booth. I’ve waved my arms like a windmill, crouched like a frog, and gestured like I was winning an Oscar—all to get the right read. Why? Because physicality influences vocal performance . How you sit, stand, move, and gesture impacts the tone and energy of your voice. Try slouching and then saying “I’m thrilled to be here.” It just doesn’t land, right? So the next time you’re practicing a pitch, get your body involved . Stand tall, use your hands, and let your physical presence support your vocal delivery. Even if no one can see you, they will hear the difference. Speak and be heard! Public speaking IS a whole body sport. 4. Microphone Mastery = Message Clarity Okay, so this one’s more for those of you doing webinars, podcasts, or remote presentations (hello, digital entrepreneurs!). Microphone technique is everything. Get too close, and you’re suddenly Darth Vader. Too far, and your message fades into the void. Test your mic, be mindful of your proximity, and match your vocal delivery to the setting. If you're trying to sound warm and personal, lower your volume slightly and lean in—yes, like a fireside chat without the campfire. 5. Shake the Tension Out (No, Really) Vocal tension is a sneaky little gremlin. It can make you sound tight, strained, and oddly robotic—even when your message is heartfelt. Voice training teaches you how to release that tension and speak with a relaxed, natural tone. Before speaking, try a quick warm-up: shake out your limbs, hum a little, do some tongue twisters (my personal fave: “unique New York”). The more relaxed your instrument (a.k.a. you), the better you’ll connect with your audience. The Bottom Line: Your Voice is a Muscle—Train It Voice actors spend years honing their craft, not just to sound “good,” but to connect, persuade, and entertain—often all in 30 seconds or less. Entrepreneurs, leaders, and speakers can tap into the same toolkit. So whether you're stepping up to the mic or the podium, treat your voice like the powerful tool it is . Practice breath support. Play with pacing. Move your body. Vary your tone. And above all—be yourself. Just, you know… with better mic technique. Laura's Quick Tips Breathe with purpose Vary your vocal tone and rhythm Engage your body Master your mic setup Warm up to shake off tension Want to take your speaking skills to the next level? Book a consultation and let’s chat (literally) about how voice training can improve your public speaking, pitch meetings, and even your everyday conversations. Laura's Quick Tips to Other Resources Top Public Speaking Tips for Effective Communication The Art of Voice Acting: What Every Actor Should Know 5 Voice Acting Tips for Beginners Upcoming Events Live on LinkedIn! Tuesday, May 27 at 1pm EST Join   Gillian Whitney   &   Laura Doman   as we explore the collaborative publishing model behind "The Most Amazing Marketing Book Ever" - and what it's like to be mentored by world-renowned marketer & author Mark Schaefer. If you've ever wondered what it's like to work alongside established thought leaders or contribute to publishing projects, Gillian and I will show you the power of community-driven creativity. Want to learn more? Let's talk! I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • Dynamic Delivery: Bring Your Story to Life

    Want to beat AI? Be totally, authentically human. Be a storyteller. Here’s the truth: AI can process data. It can mimic tone. It can even write a passable email. But there’s one thing it can’t replicate—you. Your quirks, flaws, and “brand of crazy” are what make you interesting, relatable, and memorable to other people. That’s your unfair advantage. And nothing showcases that advantage better than storytelling. We humans aren’t wired to just pass information along—we’re wired to connect, to move each other, to make each other feel something . Stories aren’t just entertainment; they’re how we share meaning, spark emotions, and create understanding. If you want to stand out, stop parroting scripts or reading bullet points. Start telling stories. Because while AI can summarize facts, only you can make someone care. Storytelling is as old as humanity. How to be a storyteller The most effective communicators are storytellers. They know how to get to the essence of a message and find a way to connect themselves and their audience to it. And everything ultimately IS a story, whether it’s to explain year-to-year revenue growth or how to assemble a piece of IKEA furniture. A good storyteller attributes meaning and purpose to the message and has an emotional investment in telling it. The message may seem dry or run-of-the-mill, but there’s a reason that it’s being shared and why there’s an audience for it. The effective communicator understands that reason and puts it into emotional terms, whether it’s to reassure, educate, inspire, alarm, or entertain the listener or viewer.  When you’re speaking or presenting, ask yourself: Why am I talking about this product or service?  Who is it going to serve? And how? Why is it important that I share it at this time? How do I feel about it? That last point is very important. Yes, we need to intellectually understand what we’re talking about and why we’re talking about it. But if we’re going to connect with our audience, it’s critical that we have an emotion attached to it, too. An emotion that we feel in relation to our message and that we want our audience to resonate with, as well. As human beings, we innately first connect to ideas, things, other people, etc. through emotion, through how they make us feel. Intellectual arguments, for better or worse, usually take second place. Our brains are hardwired to learn better if someone’s words hold meaning and purpose, with an emotional driver behind them.  Stories are the oldest and most basic drivers to our hearts and minds. Who doesn’t love a story? Our vast entertainment industry complex is based on multi-media storytelling. Even K12 and corporate education have embraced using videos, interactive instructional design, and virtual reality to make learning experiences more memorable. So, yes, tell a story! But how you tell it is just as important. It’s the nuances of storytelling – what I call dynamic delivery – that draws us in. Will people believe that you believe in what you're saying? Develop a dynamic delivery How do you tell a story? I’m going to guess that you dramatize it a bit, especially when you get to the punchline, joke, or pivotal moment right before “the big reveal.” We naturally do this when we’re emotionally invested in telling a story or waiting to see what another person’s reaction will be to it. This is especially true when we’re reading or telling a story to a young child. Half the fun is bringing that child along on the story’s journey and seeing the responses! Let’s get into some tried and true, practical techniques that you can use to elevate your delivery:  Changing our pace in speaking Adjusting our volume Emphasizing certain words or phrases Using pauses Together, these techniques can take your listeners or viewers on a ride through your story, so that they stay with you from start to finish. Done well, they’ll remember what they learned and come away thinking they were entertained, as well as informed or persuaded. Give your audience something to remember! Change your pace I talked about the advantages of fast and slow pacing in a previous newsletter edition (“Pick Your Pace”), but it goes without saying that mixing it up adds interest, context, and meaning to your delivery. Making an important point? Slow down and people will notice that you’re taking extra time to get a special idea across. Hopefully, they’ll get the hint to pay closer attention! A slower pace is appropriate when sharing technical information or explaining step-by-step how to do something. Speaking casually or throwing out a joke? You’ll naturally speed up a bit. Your audience will pick up on the extra energy that a quicker pace holds, too. It’s especially useful to draw their attention back to you after presenting more technical or dry material. Draw your audience in with variations in volume. They'll heighten awareness, add excitement and intrigue, and make your presentation seem more like a shared story. Vary your volume No one likes a “shouty man,” an overly enthusiastic used-car salesman, infomercial host, announcer … you know the type.  Still, a higher volume can be used effectively, if judiciously. A slight increase in volume, especially when coupled with a slower pace, tell us that you have something rather important or urgent to say. When coupled with a faster pace, we know that you’re excited or trying to get us excited … as long as you don’t wander into “shouty man” territory. Slightly lowering your volume can be even more effective. Saying something quietly and slowly tells us that it’s important and perhaps not for everyone to know. We lean in a little and pay more careful attention. It’s an intimate approach. Lowering your volume and speaking more quickly gives the impression that you and the audience are in together on a secret that must be acted upon quickly. It can be delivered with humor as an inside joke or straight as a serious matter, though the latter is more often found in TV shows and movies than in business videos. Use emphasis strategically Want another way to draw your audience’s attention to what you’re saying? Emphasize the important word or phrase. It’s a combination of a pace and volume with a focus on a particular concept.  Just imagine that the key words, phrases, or concepts are in a bold font. They’re meant to stand out. Take your time saying them so that the viewer gets that they’re especially important.  Pause for impact Sometimes your audience’s biggest reaction is to what you’re NOT saying. People wonder if you’re deliberately leaving something out. Or forgetting your next point. It can be a dramatic effect to draw people in to your message. A well-placed pause can also give you time to think about what you’re going to say next. It’s so much better than using filler words like “uh” or “you know” as a crutch (see the previous newsletter, “Eliminate Filler Words”). You’ll appear more confident and composed to your audience, too, as a thinker who takes their time to clearly communicate their ideas. A pause is also a wonderful means to build suspense. A pause mid-sentence will cause your audience to perk up and wonder what’s coming next. After all, you didn’t finish your sentence! It can be almost maddening. Just be sure to deliver on that suspense.   Please don't stress yourself out by worrying if you're delivery is dynamic enough. Focus on telling the story and the rest will often take care of itself.   How to connect with your audience So how do you know when to speed up, slow down, emphasize some points and not others, or add pauses?  Good question. First, don’t overdo any of these techniques or it’ll look like a performance. The best-received speeches, presentations, and appearances are those that look and feel genuine and given “in the moment.” Focus on telling your story and the main idea(s) you want to share: What’s especially important? What do you want your audience to know and remember? What do you want them to do These are the points to make memorable with your delivery. You don’t need to plan out how you’ll say anything – in fact, you’re more effective if you just say what you have to say. Keep these elements in the back of your mind and they’ll be there naturally when you need them. Need a little help staying on track? Tack your main points and the call to action you you’re your audience to follow on a paper mounted right next to the camera lens. Then imagine that the camera is a real person you know who is sincerely interested in your message. Talk as you would to that real, live person who’s just sitting there listening, and your voice will have the natural inflections. If your intent is clear and you believe you’re actively communicating, not just reciting a corporate story, your delivery will be compelling. Laura's Quick Tips Tell a story, not just facts. Ask yourself why it matters. Feel the emotion behind your story, so your audience feels it, too. Use dynamic delivery to keep your viewers and listeners hooked. Focus on what's most important. Imagine you're talking to a real person who CARES. Want to know how to apply this in a real-world setting to bring in more clients? I'm one of more than 20 founders, advisors, and industry experts taking part in the High Performance Founder Summit this month. In an interview with Geek Haus founder Leonard Scheiner, I spilled more than a secret or two about using dynamic delivery to make a major impact online. See what this virtual summit is all about! Starting May 19, 2025 I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

  • How to Stop Saying "Um," "Like," "You Know" and Other Filler Words

    They hurt our credibility! What are filler words and why do we use them? Um, yeah, well, like, you know … uh … cat got your tongue? Yes, sometimes it does. These are “filler words” and they detract from could otherwise be an engaging, eloquent presentation. Overusing them makes us look less credible, knowledgeable, and confident – and cost us viewers as they click away from our video. We all use fillers, though, from time to time, especially when … we don’t what to say or how to say it we’re trying to remember a specific word that’s  just  on the tip of our tongue we’re surprised, embarrassed, or simply unprepared. We also use filler words as temporary placeholders to let others know we’re not quite done with our thoughts, even if we need a bit longer to express them. Peppering your speech with "um" and "you know" makes you seem less professional ... or prepared. Too many filler words can have you looking - and sounding - like an amateur. How filler words affect your professional image No one really likes a vaccuum Silence can be rather awkward. Unless, of course, you have a teenager at home, in which case it may be par for the course. So we learn to fill the silence with  something. Most people would rather hem and haw a bit than leave a conversation – or speech or presentation – hanging mid-sentence. It’s downright embarrassing to have an unexpected, awkward silence between you and an audience when all eyes are on you, just waiting for you to speak, wondering if you’ve forgotten what you wanted to say. It’s not much easier when you’re speaking to the camera for a video. You  can  stop and start the recording, of course, and later edit out the stumbles and unintended pauses, but your momentum will have been interrupted and your confidence and/or train of thought thrown off track. Regardless of the size of your audience, stumbling over your words and using too many fillers does not give the best impression of you as a speaker or conversationalist. Filler words in everyday speech But wait! We use fillers all the time in normal, everyday conversation and we’re not called out for them. Who doesn’t insert an “uh” or “you know” once in a while? We’re naturally disfluent; very few people speak so eloquently that they could double for Alistair Cooke from “Masterpiece Theater.” Using a filler once in a while is OK, even while speaking in public or in a video. Just be aware of them and minimize their use. Too many fillers and these verbal crutches will just detract from your credibility, steal attention away from what you’re trying to say, and give people the distinct impression that you’re nervous or – worse – unprepared. Fluency is a sign of a confident, competent leader. So let’s figure out a solution or three. 3 simple steps to overcome filler words How to identify your most common filler words The first step is to be aware of your  favorite filler . Maybe it’s “um” or the Valley Girl favorite, “like.” Or the ubiquitous “well…” or “you know.” That last one drives me nuts. No … I  don’t  know. Do you know what you sound like? Hit the "voice recorder" or "voice memo" app on your phone and just start talking about the weather, your favorite subject, or even what your plans are for the upcoming weekend. Don't think about it - just talk! Play it back and see if you hear any fillers coming up repeatedly in your one-sided conversation. Another option is to record a casual conversation with another person, either via phone or in-person. Just check with them first, explain the reason for you wanting to record, and make sure you have their permission. You can also ask a friend or relative who knows you well. Have they noticed you stumbling over your words or relying on fillers when you're trying to think of an appropriate phrase? Good, honest feedback is invaluable. What Triggers Your Filler Habit? The second step is to discover  when  and  why  it comes up most. What’s the trigger? Maybe nervousness? Or uncertainty? Perhaps it’s the size of the audience? You’re OK with small groups, but uncomfortable with large audiences?   When you’re feeling stressed, your speech patterns will be more stressed, too. Practice will help, whether you're in person or recording to the camera. You WILL improve over time. If you're introverted, you may actually find that it's easier to speak more naturally and fluently to the camera than to another person who's in the room with you. Track Your Filler Frequency Finally, figure out  how often  you use your favorite filler word. Remember in the first step how you can record yourself or ask a friend to give some feedback? Ouch. Painful, but eye-opening. Record yourself giving a presentation, even if it's only for ten minutes or so. That'll be long enough to see if you use filler words in every breath (something to work on!) or just every so often, which is normal and often not distracting. Infrequent usage may not even need correction! Don't trip over verbal crutches. Learn to hurdle them like a pro. Effective strategies for reducing filler words in your speech 3 Suggestions for eliminating fillers Now let’s talk about several ideas for getting rid of those fillers:  Slow down ! People speed up when they’re nervous or excited and the mind can outrun the tongue, leaving you struggling to keep up. Stick to short sentences . This reduces the mental processing load and helps you become more fluent. Use pauses . They don’t have to be long! And they won’t seem nearly as long to your audience or viewers as they seem to you. Why pausing Is more powerful than you think Do you realize that we use pauses all the time in conversational speech? Unless someone’s a motor-mouth, we all pause from time to time to emphasize a point, think about we want to say, or deliberately use for dramatic effect. It’s a great way to build suspense and have your audience lean in to catch what’s next. How long should a pause be? Studies have clocked three different rates, all of which work depending on the context: Short pauses - less than half a second long Medium pauses - about 2/3 of a second Long pauses - a second or two They’re all quick and give just enough time to collect our thoughts and make our point  without  making us sound nervous, unsure, or unprepared. Pauses are natural, so don’t be afraid of using them when you need to. How long or short? The bigger the lead-in or suspense you want to build, the longer the pause. A very short one pause can jolt your listener’s attention. A long two second pause can work wonders in a story told around the campfire. Bonus : Using a pause here and there also helps calm our nerves. Why? Because it gives us a chance to (literally) catch our breath, pace ourselves, and relax a bit. Maybe even enjoy the moment and the whole point of why we’re talking to a group or to the camera in the first place.  Laura's Quick Tips Slow your rate of speech! No rush to get your words out. Use short, simple sentences to get your ideas across. Use pauses to gather your thoughts BEFORE you speak. A Little Daily Practice If you want to get better at eliminating filler words, remember that practice over time is the key to improvement. Yes, pull out that cell phone again and press record to either a video or a voice memo app. See what happens when you slow down a little. Break up your sentences and throw in a pause now and then before completing a thought. Make it a daily habit, just talking about something mundane like what you had for breakfast. After practicing privately, take it out into everyday casual conversations. Are people more interested in what you have to say? Are you coming across as more confident or thoughtful? OK, occasionally you may be interrupted by someone thinking you’d finished talking when you’re just pausing, but just let it roll off your back. Especially if it’s a family member. (That’s just what they do.) Remember, you’re training yourself to be a better public speaker – on or off camera. And you’ll find people listening to you much more often when you come across as a thoughtful, fluent speaker. Someone who clearly know what they’re talking about. Get my 5 top tips to go from tongue-tied to terrific in videos, Zoom calls, and online appearances! The Shameless Hussy's Guide to On Camera Confidence Free Webinar via Zoom May 1, 4 pm EST I'm Laura Doman, a voice & TV/film actor and video communications coach. As an actor, I create memorable characters that tell my client's stories well, from the friendly CEO to your sassy best gal pal dispensing real-world advice. As a coach, I help you become more comfortable and charismatic on camera in videos, presentations, and online appearances. VOICE OVER •  ON CAMERA •  CONSULTATION & COACHING

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Where strategy meets storytelling, and performance makes the difference. Laura brings the mind of a strategist and the instincts of a professional actor to every project.

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